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featured
new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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products
blockade is back! all about our pro-loved heat protectant serum
you loved it. you missed it. and now, stylists' wishes are our command: welcome back blockade heat p...
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products
how to keep hair color from fading
nothing beats the feeling of having fresh, vibrant hair color. but hair color doesn’t always want to...
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new
new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
readArticle
all
amika's SeeMe Index Certification
some achievements you earn once. the ones that matter, you earn again.
we’re proud to share that am...
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new
new! meet perk up GUAVA GRANITA dry shampoo
amika x Ellis Brooklyn is back + juicier than ever.
at amika, we like to give our community what yo...
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giving back
amika x Forested: introducing our new sustainability partnership
amika means friend, and that spirit drives everything we do—from how we show up for our community to...
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new
finally! amika body care is here
you've asked. you've hinted. you've blown up our DMs. and we heard you loud and clear: our most-requ...
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new
meet soulstruck, amika’s leave-in dry hair mask
we get it: even when your hair is feeling way dryer than usual, carving out time for a 20+ minute ha...
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all
meet our 2025-2026 Rooted in Growth cohort winners!
we are officially in our third year of the Rooted in Growth Startup Grant program, and we can say wi...
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featured
2025 holiday haircare gift sets for everyone on your list
preparing for your usual holiday shopping panic? not this year! instead of stressing about what to g...
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featured
your guide to post-wash hair style prep
so you’ve cleansed with shampoo, detangled with conditioner, and maybe even took some time for a hai...
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giving back
inside our 2025 NYC Climate Week Panel
on June 24 2025, amika proudly hosted our annual NYC climate week panel called Receipts of Real Impa...
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