featured
meet NEW perk up ultra dry shampoo for extra oily scalps
calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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amika universe
where we’re at (and where we’re going!)
an update on our Diversity, Equity, and Inclusion efforts
at amika, we're committed to cultivating ...
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new
last minute gifts for everyone on your list
here it comes: the final rush of holiday shopping. did you find that perfect thing for everyone? is ...
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amika universe
meet the recipients of our 2025 Rooted in Growth program
if you’ve been around the amikaverse for a little while, then you may be familiar with our Rooted in...
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amika universe
give back with us (it’s giving tuesday!)
after the rush of the thanksgiving holiday and busyblack friday shopping,a day we hold dear is final...
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amika universe
meet the recipients: amika x SoGal Foundation Rooted in Growth Startup Grant Program
amika has always championed diversity and inclusivity—but as we grew increasingly aware of the inequ...
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the ultimate guide to amika hair care gift sets: a holiday gift for every hair type!
it’s a familiar feeling every year: the holidays are approaching, you start to panic, gift-buying be...
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pro
24 stylists share their best-ever hair advice
at amika, we’re always ready to celebrate you, your hair, and all the twists, turns, shades and styl...
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amika universe
5 ways to deepen your friendships
you already know that friendships are important, but what do you do when you realize that the friend...
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products
break up with hair breakage
the best way to show your hair you care? break up with breakage. according to an amika pro, “literal...
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products
supernova blonde + double agent blow dry brush have been discontinued: here’s what to use instead
we hate to be the bearers of bad news, but this story has a silver lining—trust us! transparency is ...
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amika universe
our 2024 sustainability + social responsibility report is in!
let’s be honest…when it comes to the environment, the beauty industry can be an ugly place. we took ...
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