the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

a handy guide to our detox collection

You may have seen that we recently added two new additions to our detox collection; reset clarifying gel shampoo + reset cooling gel conditioner. We are so excited about this new clarifying duo!

We have a lot of products in the detox collection now and have seen a lot of questions around it on social media, so we thought we would break down each one for you. Who is it meant for? What does it do? And finally, is it right for you? Keep reading to find out!

PSA: not color safe

Right off the bat, we want to get one thing straight. We do NOT recommend anything in our detox collection to those who color their hair. Because all products in this collection draw out impurities and cleanse, it is quite likely that these products will cause your color to fade and deplete. We know you spend a lot of time and money maintaining that color, so we would recommend our vault collection instead! Perfect for anyone that needs to keep their color on lock!

Think of this as the oil cleanser that you would normally use for your face, but for your scalp. Have extra build up from styling products or dry shampoo? Use prior to shampoo for a deep clean. This oil-to-foam hybrid invigorates and hydrates to encourage a healthy scalp. Key ingredients pink clay and charcoal gently draw out impurities and remove product build-up without stripping hair. It's the perfect weekly remedy for dry shampoo junkies. Bonus: the menthol gives you that tingly feeling

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Seeing flakes? This is your new bae. This innovative jelly shampoo utilizes charcoal, pink clay, and sea salt to deep clean, purify, rebalance, and soothe the scalp. Use it to instantly relieve and refresh even the most oily, itchy or sensitive scalps. Not for color treated hair. Use once a week to eliminate flakes and refresh the scalp. For a super deep clean, use reset pink charcoal scalp cleansing oil out of the shower first.

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This gentle cleansing foam absorbs dirt and oil while hydrating the scalp. Think of it as the equivalent to perk up dry shampoo for those who have EXTREMELY dry hair. This is also a great dry shampoo alternative for those with naturally curly or coily hair. The instructions on this one is important, so listen up: Shake well. Spray quarter-sized amount into palm. Foam will grow to about golf ball-size. Work into desired area and massage in until dry. Repeat as needed, then style as usual.

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A lightweight, gel-to-foam shampoo that removes build-up, helps maintain moisture and volume, and supports balance—all without stripping. Best for those who get oily very quickly. Can also be used as a once a week treatment shampoo to clarify hair without stripping. Use cleansing oil before reset clarifying gel shampoo for your deepest clean yet!

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reset cooling gel conditioner

A gel-to-foam, lightweight conditioner that cools and nurtures the scalp, while restoring balance, moisture, and absorbing impurities. It’s the perfect companion to reset shampoo as it adds moisture back into the hair while not weighing it down. Plus, of you’re a fan of that tingly feeling, this is the conditioner for you. It’s like a breath of fresh hair for your scalp.

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Still have questions? Leave us a comment below!

By Becca King, community manager

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