what does a hair primer do?
have you ever heard of a hair primer? maybe your first thought is paint primer, or maybe even a primer for your skin before applying makeup. these products help with evenness, lasting power, and may even cut down any drying time. but, have you ever thought about a primer for your hair? what does that mean and what would it look like?
well, let us introduce you to the wizard detangling primer. it’s the first step in any hair routine and is SUPER important if you use styling products or style your hair regularly. so…what does it do?! let’s detangle the details.
in this article:
- detangles
- cuts down blow dry time
- protects from thermal damage
- who is this product for?
- the wizard—two more ways
detangles
the wizard detangling primer is the ULTIMATE detangler and hair primer. Amanda Killen, an amika pro-educator, says the wizard is key for “sealing hydration into damp hair while acting as a lubricant with avocado oil to help move tangles through and out of the hair when detangling.” avocado oil, one of the wizard’s standout ingredients, is full of protein, vitamin A, D, E, B6, amino acids, folic acid and minerals that promote smooth and moisturized hair. you can even use the wizard on dry hair if you’re trying to detangle before shampoo!
cuts down blow dry time
if heat styling is a part of your hair care routine, take note: the wizard detangling primer will actually cut down your blow dry time, allowing relief to your arms and a little more time in your routine. according to Amanda, “the wizard accelerates blow dry time significantly, acting as a barrier between the hair and the water, and helping wick it away in less time.” this benefit is extremely important for anyone who has LOTS of hair to blow dry (and not a lot of time for hair styling).
protects from thermal damage
perhaps one of the the most standout benefits of the wizard detangling primer is its ability to protect hair against heat damage and hot styling tools. if you use heat styling tools frequently, you know a thermal protectant is a MUST for saving the integrity and health of your hair—especially if you have treated hair or struggle with frizz control. the wizard acts as a barrier between the heat and the strand of hair, as Amanda mentioned earlier.
who is this product for?
this product can be used by just about everyone. Amanda’s a big fan of the wizard because, as she puts it, “it’s lightweight enough for finer hair types as well as viscous enough to saturate thicker, denser hair.” essentially, it can be used on all hair types, but depending on the thickness of your hair, you may want to use less or more. we encourage experimenting with the amount applied to find the best amount for you and your hair type! and, if you have little ones at home, it’s safe and effective on their hair, too. it offers all of the same detangling power, with none of the tears. this product is free of sulfates, parabens, phthalates, preservatives, gluten, mineral oil, sodium chloride, petrolatum and artificial colors. it’s also vegan, cruelty-free, and safe for color-treated, Brazilian-treated and keratin-treated hair.
the wizard—two more ways
did you know?! the wizard detangling primer is now available in a silicone-free formula as well as a jumbo size of your OG favorite. the wizard’s new jumbo size—350ml to be exact—is still packed with sea buckthorn-powered nourishment and delivers the same silky, smooth results your strands love. for silicone-free fans, enjoy all of the wizard’s magic (reduce frizz! detangle! shine!) with a formula made without silicones