the 411 on hair oils (and how to use them)
in the world of haircare, hair oils are one of those products that garner a lot of opinions. for some, they’re the stars of their routine. for others, hair oils are a *must avoid* product for fear of making strands look slick and greasy. but with the right type of hair oil and a couple of tips, oils can work wonders for ALL types of hair, from the dry and thick (you already know this!) to even fine and lower density hair types (yep, hair oils are for you, too!). lucky for your strands, NEW superfruit star lightweight hair styling oil is one of those multitasking hair styling oils that—once you try it—will become a staple in your hair routine no matter what your hair type is. whether you’re a hair oil lover or a newbie learning the ropes, we’re spilling all the details on oils and superfruit star, our newest member of the amika family.
- what’s a hair oil, really?
- meet superfruit star
- why you’ll love it
- how to use it
- to strengthen
- to smooth and add glossy shine
- to protect against heat damage and reduce breakage
what’s a hair oil, really?
our take? oils are a bit like the unsung heroes of hair care. they work hard for strands but don’t get as much love as say, a mask(we are the #1 hair mask brand* for good reason!). but hair oils deserve their moment, especially because they’re key for maintaining your happiest hair and scalp. typically comprised of antioxidant-rich and hydrating ingredients like sea buckthorn, hyaluronic acid, or squalane, hair oils are incredible for delivering moisture, providing nourishment and adding shine, smoothing strands, and protecting against damage. finding a hairstyling oil that’s right for you is dependent upon your hair’s specific needs, but we have one in mind that ticks all the boxes.
* *Source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, 12 months ending December 2023
meet superfruit star
superfruit star lightweight hair styling oil is a multitasking super hair hero that’s clinically proven to strengthen, smooth, and protect for hair that’s 7x stronger, 2x smoother and with 86% less breakage.* when we began formulating superfruit star, we knew we wanted to make an oil that was beneficial for all hair types—not just the thick or dry ones. one of the main reasons superfruit star is *so special* is its very lightweight yet potent formula, which is moisturizing for the dry-haired, strengthening for damaged hair, and nourishing for the fine-haired without weighing it down or leaving it greasy.
and when it comes to ingredients, superfruit star goes above and beyond to protect and replenish your strands with our signature superfruit, sea buckthorn. known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp and skin while restoring lipids to help increase shine, manageability, softness, and strength. superfruit star is also packed with non-cyclic silicones which help to provide excellent shine, slip, and conditioning to hair while reducing breakage + protecting against heat damage.
*clinically proven, after one use.
why you’ll love it
lightweight, fast-absorbing, and infused with our signature scent (iykyk), this 3-in-1 daily hair oil creates a protective barrier around the cuticle to shield hair from breakage, heat damage, and frizz for silky-smooth results. if you’re experiencing damage, dryness, dullness or brittleness, superfruit star belongs in your hair care rotation.
how to use it
one of superfruit star’s biggest perks? it can be used on damp or dry hair and you’ll still soak up all its nourishing and protective benefits. here’s a quick breakdown on how to incorporate our lightweight hair oil into your routine, depending upon what your mane concern is:
to strengthen
prior to heat styling, apply 1-2 pumps onto damp or dry hair for 7x stronger hair*and to protect against heat damage.
to smooth and add glossy shine
once styled, apply 1-2 pumps throughout dry hair, focusing on the ends. the result is 2x smoother hair (even in high humidity!)*
to protect against heat damage and reduce breakage
apply 1-2 pumps to damp or dry hair prior to styling to protect against heat up to 450°F.*
*clinically proven, after one use.