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meet NEW midnight mender overnight repair treatment
we’ve all dreamt of damage-free strands that are smooth, strong, and soft. you know—the kind where y...
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dream routine: our stylists sound off
As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...
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multi-mask your way to the hair of your dreams
Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New Y...
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7 steps to a voluminous hair look
what if your most voluminous, big-bodied hair was just a handful of products and easy-to-achieve ste...
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amika goes behind the scenes of the Met Gala 2023
photo: Getty Images + John Shearer
One of the biggest nights of fashion has come and gone once agai...
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end-of-summer hydrated hair routine
August has entered the chat: Aka. that transitional time where you don’t know whether to slather on ...
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A-train: 5 steps to a bright blonde blowout
Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...
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quench your strands with the best hydrating hair mask
We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...
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5 ways to cure your dry, winter hair woes
It’s only fitting that this article is currently being written on New York’s first official snow day...
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heist molding blend has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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everything to know about perk up plus extended clean dry shampoo
If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...
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how to get a salon blowout at home
that feeling after a coveted salon blowout is truly a feeling like no other. a blow dry is different...
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NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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