fadeblock pre-shampoo color seal, dream routine overnight hydration treatment, and reset pink charcoal scalp cleansing oil
how to

end-of-summer hydrated hair routine

August has entered the chat: Aka. that transitional time where you don’t know whether to slather on ...
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person holding bust your brass cool blonde repair shampoo, conditioner, and mask
how to

A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...
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hand scooping soulfood nourishing mask out of jar
products

quench your strands with the best hydrating hair mask

We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...
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soulfood nourishing mask jars
products

5 ways to cure your dry, winter hair woes

It’s only fitting that this article is currently being written on New York’s first official snow day...
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headstrong intense hold hairspray and fluxus touchable hairspray
products

heist molding blend has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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perk up dry shampoo and perk up plus extended clean dry shampoo
products

everything to know about perk up plus extended clean dry shampoo

If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...
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hair blow dryer brush 2.0 and brooklyn bombshell blowout spray
how to

how to get a salon blowout at home

that feeling after a coveted salon blowout is truly a feeling like no other. a blow dry is different...
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bust your brass shampoo, conditioner, and mask
how to

NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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hydration collection
amika universe

your amika winter hair horoscope is in

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. K...
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reset clarifying gel shampoo and reset cooling gel conditioner
products

how to use reset shampoo + conditioner for your hair journey

We’ve been cooking something up over here at amika and we are so excited to finally share it with yo...
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finger scooping soulfood nourshing mask out of jar
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how to fix dry and damaged hair

Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and...
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3d volume and thickening shampoo and conditioner
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sexture beach look shampoo has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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