For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend ...

Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless....

We spend a lot of precious time (and money!) on our faces. You know the drill: cleanse, tone, moistu...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...

PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy ...

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...

Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in...

Welcome to our curly hair routine series! Curls, coils, and kinks au naturel can sometimes be hard ...

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...

You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, n...

To celebrate another year of  partnership with HairToStay, we’ve created a limited-edition version o...

Dust off your something old, something new, something borrowed, and something new--wedding season is...