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meet NEW midnight mender overnight repair treatment
we’ve all dreamt of damage-free strands that are smooth, strong, and soft. you know—the kind where y...
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the best leave-in conditioner for color-treated and dry hair
Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so...
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products
3 reasons why our community loves soulfood nourishing mask
We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We kno...
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how to
4 steps to helping your blonde, silver, and gray hair recover from summer damage
Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...
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how to
NEW amika value sets: wash your way to the ultimate hair routine
It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new ...
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products
meet amika's 3D daily thickening treatment
You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a...
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products
the 10 perks of perk up dry shampoo
Those of you who are familiar with amika may know that our first break-out product was perk up dry s...
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how to
how to maintain your hair color this summer
photo by @cleanerbeauty_babe
Ahh, summer. The season of sunshine, sun-kissed skin, bright highligh...
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how to
how to deeply cleanse your curls, coils, and kinks
photo by healthy_is_the_new_black
Welcome to our curly hair routine series!
Curls, coils, and kin...
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how to
how to maintain your hair color and highlights
For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend ...
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products
what does a hair primer do?
have you ever heard of a hair primer? maybe your first thought is paint primer, or maybe even a prim...
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featured
beach wave fails and how to avoid them
Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless....
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products
a scalp detox must-have for happy hair + scalp
we spend a lot of precious time (and money!) on our faces. you know the drill: cleanse, moisturize, ...
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