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meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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the hair mask you’re bound to bond with
PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy ...
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how to
how to find your perfect hair routine for your shade of blonde
We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...
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new
shine bright with top gloss shine spray
Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in...
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how to hydrate, strengthen, and protect your curls, coils, and kinks
Welcome to our curly hair routine series!
Curls, coils, and kinks au naturel can sometimes be hard ...
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how to bring your curls back to life: power hour curl refreshing spray
Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...
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how to
4 keys to your healthiest scalp yet
You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, n...
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products
un.done volume and matte texture spray had a glow up for good
To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version o...
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how to
3 ways to prep your wedding hair
Dust off your something old, something new, something borrowed, and something new--wedding season is...
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featured
our award winning tool for the easiest beach waves
Do you strive for that “lived-in” look featuring textured waves and a little bit of bed head? Well, ...
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products
what is sea buckthorn?
If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ q...
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how to
ride that summer hair wave all year round: NEW high tide jumbo deep waver
We don’t know about you, but as summer starts to slowly wind down—even if New York weather says othe...
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products
dream routine: our stylists sound off
As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...
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