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the best gifts for any budget
fact: everyone loves getting gifts. also a fact: picking out the perfect present is *way* easier sai...
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how to use leave-in conditioner
If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...
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you asked, our stylists answered
It’s the summer of prioritizing our strands over here at amika, and what better way to do that than ...
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what is hair zoning?
In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...
readArticle![wash + care value sets](https://cdn.sanity.io/images/3x9887l8/can/f3322c848504e57328fe33c9b48735cd07244e07-2048x1198.jpg)
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wash day the amika way
You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and co...
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vault color-lock shampoo and conditioner has been discontinued: here’s what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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the best shampoo and conditioner for your hair
The foundation of every healthy head of hair is a good shampoo and conditioner duo. Different hair w...
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sun + sand while protecting your strands
Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...
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meet the NEW mirrorball high shine + protect antioxidant shampoo and conditioner
Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest ...
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meet amika’s new hydro rush intense moisture mask
Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...
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how to use a blowout hair brush
Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
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how to tell if your hair is dry or damaged
Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...you...
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