products

the best shampoo and conditioner for your hair

a collection of amika shampoo and conditioners displayed on a glass shelf
blonde model posing
Jacqueline Aldana
Community Manager

the foundation of every healthy-looking head of hair is a good shampoo and conditioner duo. different hair wash routines are not one size fits all, which is why it’s important to find the best formula for your hair type and concern. so, how do you know which haircare duo to reach for?let’s get your mane concerns addressed.

in this article:

shampoo + conditioner for dry hair

if your mane concern is dryness, we recommend reaching for hydro rush intense moisture shampoo and conditioner.

what it does: infused with hyaluronic acid, coconut water, and blue-green algae, this hydrating shampoo and conditioner is clinically proven to leave hair 3x more hydrated* for 72 hours.*

hair type: extremely dry, dehydrated, and coarse hair types 2a–4c. it’s also great for curly hair or hair that has low porosity (read about porosity here).

*clinically proven, shampoo + conditioner when used as a system.

model shown on left with hair unretouched before using hydro rush shampoo and conditioner and model shown on right with hair styled after using hydro rush shampoo and conditioner

shampoo + conditioner for damaged hair

if your mane concern is damage and dryness, we recommend reaching for the kure bond repair shampoo and conditioner.

what it does: supercharged with bond fortifying technology and moisturizing mango butter, this reparative duo leaves hair with 55% less breakage.*

hair type: hair types 1–4c. it’s also great for hair that has high porosity.
*compared to control when used with the kure bond repair conditioner, clinically tested for repair, strength, and anti-breakage.

model shown on left with hair unretouched before using kure shampoo and conditioner and model shown on right with hair styled after using kure shampoo and conditioner

shampoo + conditioner for lackluster hair

if your mane concern is dullness and lacking color vibrancy, we recommend using mirrorball high shine + protect antioxidant shampoo and conditioner.

what it does: infused with red wine extract, grape leaf extract, and ginger root, these antioxidant-rich go-to's boost shine by 45%* and remove 57%* of pollution that would otherwise block a healthy, shiny look.

hair type: fine-medium hair types 1–3c.

*clinically proven, when mirrorball shampoo + conditioner are used together as a system.

model shown on left with hair unretouched before using mirrorball shampoo and conditioner and model shown on right with hair styled after using mirrorball shampoo and conditioner

shampoo + conditioner for flat, limp hair

if your mane concern is flat hair in need of volume, we recommend using big hit volumizing shampoo and conditioner to bring voluminous life back to limp strands.

what it does: formulated with volume-enhancing ingredients like energizing caffeine, big hit turns up the volume without drying or weighing hair down thanks to hydrating glycerin and conditioning polymers. these big hair superstars instantly boost volume that lasts all day.*

hair type: fine-medium hair types (1–3a)

*based on a professional evaluation of 32 subjects.

model shown on left with hair unretouched before using big hit shampoo and conditioner and model shown on right with hair styled after using big hit shampoo and conditioner

shampoo + conditioner for hair in need of nourishment

if your mane concern is nourishment, we recommend lathering up with normcore signature shampoo and conditioner.

what it does: packed with nutrient-rich sea buckthorn, our signature wash duo gently cleanses your hair and scalp and results in hair that’s nourished, soft, and 7x more conditioned. *

hair type: fine hair to medium hair types 1–2c.

*clinically proven when using normcore shampoo + conditioner together as a system.

model shown on left with hair unretouched before using normcore shampoo and conditioner and model shown on right with hair styled after using normcore shampoo and conditioner

shampoo + conditioner for brassy hair

if your mane concern is unwanted brassiness and damage, and you have blonde, silver, or gray hair, we recommend using bust your brass cool blonde repair shampoo and conditioner.

what it does: infused with mango butter and ultra-violet pigments, bust your brass tones blonde, gray, or silver hair and leaves you with 55% less breakage.*

what hair type is it for: blonde, silver, or gray hair types 1–4c. it’s also great for hair that has high porosity.

*clinically proven, when shampoo + conditioner is used together.

model shown on left with hair unretouched before using bust your brass shampoo and conditioner and model shown on right with hair styled after using bust your brass shampoo and conditioner
posted: 06/05/2023last modified: 08/30/2024