Hold up…we have a NEW styling product added to our hold collection. Meet on lock high hold hair wax!...

We’re pulling back the hood and diving deep into what makes up our performance-packed shampoos and c...

We’re halfway through April, which means music festival season is upon us (we can’t believe it eithe...

Blowouts, beachy waves, bouncy curls, oh my! While we’re the first to admit how much we love hair to...

Sure, the name may sound sweet and rhyme with our favorite frozen dessert, but amika nice cream clea...

As Valentine’s day rapidly approaches, we can’t help but gush about how much we love all our friends...

Let’s talk about hair porosity. This term gets thrown around from time to time, but we know it can p...

It’s time to set the record straight – what is the difference between the kure multi-task repair tre...

Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...

Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options ...

It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...

Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...