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amika's safety testing results published
As a brand, one of our main priorities is to create effective, trustworthy products that you can enj...
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amika's NEW on lock high hold hair wax
Hold up…we have a NEW styling product added to our hold collection. Meet on lock high hold hair wax!...
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amika shampoo + conditioner ingredients
We’re pulling back the hood and diving deep into what makes up our performance-packed shampoos and c...
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amika predicts: hair looks headlining the 2023 festival season
We’re halfway through April, which means music festival season is upon us (we can’t believe it eithe...
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a guide to amika’s heat protectants
Blowouts, beachy waves, bouncy curls, oh my! While we’re the first to admit how much we love hair to...
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3 unexpected wonders of nice cream
Sure, the name may sound sweet and rhyme with our favorite frozen dessert, but amika nice cream clea...
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3 date night hairstyles: Valentine's Day edition
As Valentine’s day rapidly approaches, we can’t help but gush about how much we love all our friends...
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hair porosity 101
Let’s talk about hair porosity. This term gets thrown around from time to time, but we know it can p...
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the kure intense bond repair mask vs. multi-task repair treatment
It’s time to set the record straight – what is the difference between the kure multi-task repair tre...
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for the pros: how amika stylists use the wizard detangling primer
Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...
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which amika styling spray is right for you?
Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options ...
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for the pro's: how to use the kure multi-task repair treatment in salon
It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...
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