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meet NEW midnight mender overnight repair treatment
we’ve all dreamt of damage-free strands that are smooth, strong, and soft. you know—the kind where y...
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3 unexpected wonders of nice cream
Sure, the name may sound sweet and rhyme with our favorite frozen dessert, but amika nice cream clea...
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3 date night hairstyles: Valentine's Day edition
As Valentine’s day rapidly approaches, we can’t help but gush about how much we love all our friends...
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hair porosity 101
Let’s talk about hair porosity. This term gets thrown around from time to time, but we know it can p...
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the kure intense bond repair mask vs. multi-task repair treatment
It’s time to set the record straight – what is the difference between the kure multi-task repair tre...
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for the pros: how amika stylists use the wizard detangling primer
Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...
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which amika styling spray is right for you?
Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options ...
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for the pro's: how to use the kure multi-task repair treatment in salon
It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...
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go to bed with amika
Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...
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products
a handy guide to our detox collection
You may have seen that we recently added two new additions to our detox collection; reset clarifying...
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how to define and style your curls and coils
curl care can be tricky to navigate, but a reliable routine makes caring for curls, coils and waves ...
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4 perk up dry shampoo questions, answered
photo by wes.orians
National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...
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products
meet amika’s NEW water sign hydrating hair oil
PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Me...
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