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meet NEW midnight mender overnight repair treatment
we’ve all dreamt of damage-free strands that are smooth, strong, and soft. you know—the kind where y...
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what's the difference between the kure multi-task repair treatment and flash instant shine mask?
We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have n...
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volume collection spotlight: how to make thin hair look fuller
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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nice cream has been discontinued: why and what are the alternatives?
Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...
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which amika hair tool is right for me?
The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek fini...
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how to use a blowout hair brush
Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
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pro tips: how to use the reset pink charcoal scalp cleansing oil in salon
Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distrib...
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phantom hydrating dry shampoo foam has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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flash instant shine mask: 60 seconds to shiny + soft hair
Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...
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how to use the kure multi-task treatment to repair damaged hair
If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technolog...
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got grit dry texture paste has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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amika’s NEW perk up plus extended clean dry shampoo
For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is...
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texture vs. volume: the truth behind that oomph
what’s *really* the difference between the words texture and volume? don’t both mean a little bit of...
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