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flash instant shine mask: 60 seconds to shiny + soft hair
Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...
readArticle![the kure multi-task repair treatment](https://cdn.sanity.io/images/3x9887l8/can/3071c2e4d1b7379cc686bef6f65be587f31f8fdc-855x500.jpg)
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how to use the kure multi-task treatment to repair damaged hair
If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technolog...
readArticle![perk up dry shampoo](https://cdn.sanity.io/images/3x9887l8/can/e5ec38698205ff722b78f870b572051b3f0c4833-1846x1080.webp)
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got grit dry texture paste has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
readArticle![perk up plus extended clean dry shampoo surrounded by ingredients](https://cdn.sanity.io/images/3x9887l8/can/0eb850cd678e21c1f1e4aeabed7b3a14a334734c-855x500.jpg)
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amika’s NEW perk up plus extended clean dry shampoo
For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is...
readArticle![rising star and un.done spray sitting next to sink with purple background](https://cdn.sanity.io/images/3x9887l8/can/5a8f2f6bde7471048884391ee01ca9f8f5e0bf9e-2048x1198.png)
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texture vs. volume: the truth behind that oomph
what’s *really* the difference between the words texture and volume? don’t both mean a little bit of...
readArticle![dream routine overnight hydrating treatment on nightstand](https://cdn.sanity.io/images/3x9887l8/can/76409c344fa8e0ec5e6904bdade91da138e5e163-855x500.webp)
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how to put dry hair to bed with our NEW overnight hydration treatment
It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s...
readArticle![the kure shampoo and conditioner, hydro rush shampoo and conditioner, and normcore shampoo and conditioner](https://cdn.sanity.io/images/3x9887l8/can/f5ee9779621b10da1c47e76329392824095bb6e5-855x500.webp)
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which shampoo and conditioner is right for me?
As haircare specialists, we know the first and most important step of any hair routine is shampoo an...
readArticle![the kure intense bond repair mask and soulfood nourishing mask](https://cdn.sanity.io/images/3x9887l8/can/9600dc6bd103b1e3bd88f8885def6feed830e265-855x500.webp)
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how to find the right mask for your hair type
Just like skin, everyone’s hair is different. What works for you might not necessarily work for some...
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the kure collection spotlight: how to fix damaged hair
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We...
readArticle![the wizard detangling primer](https://cdn.sanity.io/images/3x9887l8/can/7e919bd75b52f2d9cf8c1268c365998299d99739-855x500.webp)
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the NEW wizard silicone-free detangling primer
Our bestselling wizard detangling primer now has a partner in protection! We created a new version o...
readArticle![hydration collection](https://cdn.sanity.io/images/3x9887l8/can/1823596335fabc30710204c3e585cbc72312c9de-855x500.jpg)
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drench your hair with NEW hydro rush intense moisture collection
Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if y...
readArticle![the shield anti-humidity spray](https://cdn.sanity.io/images/3x9887l8/can/d859ad8ff5cd9fd3085f699749c6d3109b1e53d7-1215x711.webp)
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silken up dry conditioner has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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