Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...

If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technolog...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...

For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is...

what’s *really* the difference between the words texture and volume? don’t both mean a little bit of...

It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s...

As haircare specialists, we know the first and most important step of any hair routine is shampoo an...

Just like skin, everyone’s hair is different. What works for you might not necessarily work for some...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We...

Our bestselling wizard detangling primer now has a partner in protection! We created a new version o...

Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if y...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...