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what's your blowout style? a smooth + sleek vs voluminous blowout routine
When you go to the salon for a blowout, do you sashay out with voluminous locks flowing in the wind ...
readArticle![amika x HairToStay soulfood nourishing mask](https://cdn.sanity.io/images/3x9887l8/can/8b42d326a76df2f884df6793cda15d8c985745bb-855x500.webp)
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a hair mask on a mission
It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...
readArticle![bust your brass cool blonde intense repair mask, soulfood nourishing mask, and the kure intense bond repair mask](https://cdn.sanity.io/images/3x9887l8/can/e4fb50d119e0ff9174193f6c4ef2edb5d0d6f093-1112x650.webp)
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how to choose the right hair mask for you
when asked what a face mask is, what comes to mind? a spa night with your friends? maybe a set of cu...
readArticle![hand holding un.done volume and matte texture spray](https://cdn.sanity.io/images/3x9887l8/can/4aa41cda21a0138967fe6d88b47dac2b6d8a7db6-2308x1350.webp)
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bushwick beach no-salt wave spray has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
readArticle![signature collection](https://cdn.sanity.io/images/3x9887l8/can/26e84b51f0a785072d728fcfdf4de3f5537d4280-855x500.jpg)
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signature collection spotlight: not so basic basics
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
readArticle![flash instant shine mask versus the kure multi-task repair treatment](https://cdn.sanity.io/images/3x9887l8/can/e36798be86a47b6d89f077647fc95fd9497df547-855x500.webp)
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what's the difference between the kure multi-task repair treatment and flash instant shine mask?
We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have n...
readArticle![volume collection](https://cdn.sanity.io/images/3x9887l8/can/6810da567ac6b1ae70ad0f16a4d444db7a621e17-855x500.webp)
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volume collection spotlight: how to make thin hair look fuller
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
readArticle![nice cream cleansing conditioner](https://cdn.sanity.io/images/3x9887l8/can/0f9a4f1bcfce4a8ae11deea7170edc6448dc48b9-855x500.jpg)
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nice cream has been discontinued: why and what are the alternatives?
Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...
readArticle![double agent 2-in-1 hair dryer and straightening brush and hair blow dryer brush 2.0](https://cdn.sanity.io/images/3x9887l8/can/9e423cbe87d0f5686fda916c96b1427778092c9b-855x500.webp)
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which amika hair tool is right for me?
The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek fini...
readArticle![hand holding blowout babe brush](https://cdn.sanity.io/images/3x9887l8/can/91193b40658d7b0c306f34e60f388d96a91f9ee5-855x500.webp)
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how to use a blowout hair brush
Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
readArticle![person holding reset pink charcoal scalp cleansing oil by hair](https://cdn.sanity.io/images/3x9887l8/can/34a07f8a4c3ccc02a57d7b7f6201521c8d7d5237-855x500.jpg)
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pro tips: how to use the reset pink charcoal scalp cleansing oil in salon
Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distrib...
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phantom hydrating dry shampoo foam has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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