the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

4 steps to helping your blonde, silver, and gray hair recover from summer damage

Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated for each hair type, texture, and style-- that’s the beauty of it!

So, as summer comes to a close, we’d like to check in on those hair types that might require a bit more TLC – this one goes out to all our blonde, gray, and silver friends – we know this season is particularly rough on you. UV rays, chlorine, air pollution, and other everyday stressors not only create dry, damaged locks, but can also turn even the brightest blondes to brass.

a step-by-step on how to rescue your strands

Boost hydration, strengthen strands, repair damage, and banish brassiness with this step-by-step routine. Bonus: if you’re a curly, coily, or kinky blonde, silver, or gray, we included a must-have specifically for you!

Step 1:

Wash your way to your brightest and healthiest blonde, silver, and gray with bust your brass cool blonde repair shampoo! Packed with bond cure technology, vegan proteins, plant butters, and ultraviolet pigments, this shampoo keeps your blonde lookin’ cool and strong. The proof is in our claims – bust your brass cool blonde repair shampoo is clinically proven to tone, hydrate, strengthen, and repair hair, resulting in 86% more repair*, and 55% less breakage*.

Step 2:

Apply bust your brass cool blonde repair conditioner. This ultra-violet conditioner tones unwanted brassy hues, while resulting in 86% more repair*, 55% less breakage*, and stronger, healthier-looking hair.

*after one use when used as a system, clinically tested.

Step 3:

Use bust your brass intense repair mask weekly (note: if you’re a textured blonde, use every 2 washes, and if you have gray hair, use every wash). Packed with bond cure technology, 3 different types of plant butters, and vegan proteins, this luxurious mask moisturizes dry strands, prevents future damage, and strengthens hair. It also tones brassiness by counteracting any brassy hues-- it’s like a salon toning service in a jar! Hair is 8x more conditioned**, has 56% less breakage**, and will leave hair 2.2x stronger**.

**clinically tested.

Step 4:
If you’re a wavy, curly, coily, or kinky
blonde, silver, or gray, this one’s for you. Give your curls an extra dose of moisture in between those wash days with power hour curl refreshing spray. This lightweight spray instantly seals in moisture, fights frizz, and revives waves, curls, coils, and kinks, adding bounce and shine to every strand. All you have to do is spritz through dry hair, scrunch in an upward motion, and voilà! Soft, bouncy curls galore.

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For other ways to keep protecting your hair this summer, check out this strand article.

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