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the 411 on hair oils (and how to use them)
in the world of haircare, hair oils are one of those products that garner a lot of opinions. for som...
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4 perk up dry shampoo questions, answered
photo by wes.orians
National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...
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products
the best leave-in conditioner for color-treated and dry hair
Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so...
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how to
4 steps to helping your blonde, silver, and gray hair recover from summer damage
Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...
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how to
how to maintain your icy blonde hair
If you have been going blonde for a while, you know how hard it can be to maintain. You’re most like...
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how to
NEW amika value sets: wash your way to the ultimate hair routine
It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new ...
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how to
how an amika friend found her perfect routine for healthy hair
Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...
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texture collection spotlight: how to achieve the beach waves of your dreams
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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how to
how to maintain your hair color this summer
photo by @cleanerbeauty_babe
Ahh, summer. The season of sunshine, sun-kissed skin, bright highligh...
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how to deeply cleanse your curls, coils, and kinks
photo by healthy_is_the_new_black
Welcome to our curly hair routine series!
Curls, coils, and kin...
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how to
how to combat dry winter hair
It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...
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how to
how to maintain your hair color and highlights
For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend ...
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This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool
Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us s...
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