Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...

If you have been going blonde for a while, you know how hard it can be to maintain. You’re most like...

It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new ...

Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...

photo by @cleanerbeauty_babe Ahh, summer. The season of sunshine, sun-kissed skin, bright highligh...

photo by healthy_is_the_new_black Welcome to our curly hair routine series! Curls, coils, and kin...

It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...

For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend ...

Have you ever heard of a primer? Maybe your first thought is paint primer, or maybe even a primer fo...

Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us s...

By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based p...