We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...

For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...

We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. ...

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...

Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything ...

As Valentine’s day rapidly approaches, we can’t help but gush about how much we love all our friends...

It’s time to set the record straight – what is the difference between the kure multi-task repair tre...

Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), bu...

Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...

curl care can be tricky to navigate, but a reliable routine makes caring for curls, coils and waves ...

photo by wes.orians National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...