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how to use hair oil so hair looks shiny, not greasy

hair oils can be polarizing. and we get it: if you have oily hair, you may think you don’t need one....
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everything to know about perk up plus extended clean dry shampoo

If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...
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how to get a salon blowout at home

that feeling after a coveted salon blowout is truly a feeling like no other. a blow dry is different...
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NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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your amika winter hair horoscope is in

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. K...
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how to fix dry and damaged hair

Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and...
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detox collection spotlight: how to achieve a happy + healthy scalp

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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how to use dry shampoo for the best results

using dry shampoo may feel like second nature by now. you spray it in, massage into the scalp, and y...
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how to choose the right hair mask for you

when asked what a face mask is, what comes to mind? a spa night with your friends? maybe a set of cu...
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signature collection spotlight: not so basic basics

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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what's the difference between the kure multi-task repair treatment and flash instant shine mask?

We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have n...
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nice cream has been discontinued: why and what are the alternatives?

Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...
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which amika hair tool is right for me?

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek fini...
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