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how to use hair oil so hair looks shiny, not greasy

hair oils can be polarizing. and we get it: if you have oily hair, you may think you don’t need one....
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how to bring your curls back to life: power hour curl refreshing spray

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...
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4 keys to your healthiest scalp yet

You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, n...
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what causes hair damage and how to prevent it

What are bonds? We’re glad you asked! Hair is made up of different types of bonds that impact the st...
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how to quickly add volume to your hair

strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe you...
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3 ways to prep your wedding hair

Dust off your something old, something new, something borrowed, and something new--wedding season is...
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multi-mask your way to the hair of your dreams

Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New Y...
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7 steps to a voluminous hair look

what if your most voluminous, big-bodied hair was just a handful of products and easy-to-achieve ste...
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amika goes behind the scenes of the Met Gala 2023

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once agai...
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end-of-summer hydrated hair routine

August has entered the chat: Aka. that transitional time where you don’t know whether to slather on ...
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A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...
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wedding + prom hairstyles

The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bacheloret...
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heist molding blend has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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