masks and treatments
how to

multi-mask your way to the hair of your dreams

Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New Y...
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amika volumizing collection showcasing big hit shampoo and conditioner; plus size mousse, rising star finishing spray, and brooklyn bombshell
how to

7 steps to a voluminous hair look

what if your most voluminous, big-bodied hair was just a handful of products and easy-to-achieve ste...
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Kim Petras on the Met Gala red carpet
inspiration

amika goes behind the scenes of the Met Gala 2023

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once agai...
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fadeblock pre-shampoo color seal, dream routine overnight hydration treatment, and reset pink charcoal scalp cleansing oil
how to

end-of-summer hydrated hair routine

August has entered the chat: Aka. that transitional time where you don’t know whether to slather on ...
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person holding bust your brass cool blonde repair shampoo, conditioner, and mask
how to

A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...
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curly wedding hair style
how to

wedding + prom hairstyles

The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bacheloret...
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headstrong intense hold hairspray and fluxus touchable hairspray
products

heist molding blend has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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perk up dry shampoo and perk up plus extended clean dry shampoo
products

everything to know about perk up plus extended clean dry shampoo

If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...
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hair blow dryer brush 2.0 and brooklyn bombshell blowout spray
how to

how to get a salon blowout at home

that feeling after a coveted salon blowout is truly a feeling like no other. a blow dry is different...
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bust your brass shampoo, conditioner, and mask
how to

NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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hydration collection
amika universe

your amika winter hair horoscope is in

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. K...
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finger scooping soulfood nourshing mask out of jar
how to

how to fix dry and damaged hair

Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and...
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