Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...

PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy ...

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...

If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands ...

Welcome to our curly hair routine series! Curls, coils, and kinks au naturel can sometimes be hard ...

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...

You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, n...

What are bonds? We’re glad you asked! Hair is made up of different types of bonds that impact the st...

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip d...

Sometimes it’s easy to anticipate when your hair is going to fall flat. Depending on your hair, that...

Dust off your something old, something new, something borrowed, and something new--wedding season is...

We don’t know about you, but as summer starts to slowly wind down—even if New York weather says othe...