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how to use hair oil so hair looks shiny, not greasy
hair oils can be polarizing. and we get it: if you have oily hair, you may think you don’t need one....
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4 steps to helping your blonde, silver, and gray hair recover from summer damage
Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...
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how an amika friend found her perfect routine for healthy hair
Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...
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texture collection spotlight: how to achieve the beach waves of your dreams
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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how to maintain your hair color this summer
photo by @cleanerbeauty_babe
Ahh, summer. The season of sunshine, sun-kissed skin, bright highligh...
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how to deeply cleanse your curls, coils, and kinks
photo by healthy_is_the_new_black
Welcome to our curly hair routine series!
Curls, coils, and kin...
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how to combat dry winter hair
It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...
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how to maintain your hair color and highlights
For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend ...
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This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool
Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us s...
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scalp is skin too, how are you taking care of yours?
By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based p...
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blonde collection spotlight: how to keep your blonde brass-free
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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how to find your perfect hair routine for your shade of blonde
We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...
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how to hydrate, strengthen, and protect your curls, coils, and kinks
Welcome to our curly hair routine series!
Curls, coils, and kinks au naturel can sometimes be hard ...
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