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the 411 on hair oils (and how to use them)
in the world of haircare, hair oils are one of those products that garner a lot of opinions. for som...
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scalp is skin too, how are you taking care of yours?
By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based p...
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blonde collection spotlight: how to keep your blonde brass-free
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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the hair mask you’re bound to bond with
PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy ...
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how to find your perfect hair routine for your shade of blonde
We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...
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how to revive flat + limp hair: a guide
If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands ...
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how to hydrate, strengthen, and protect your curls, coils, and kinks
Welcome to our curly hair routine series!
Curls, coils, and kinks au naturel can sometimes be hard ...
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how to bring your curls back to life: power hour curl refreshing spray
Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...
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4 keys to your healthiest scalp yet
You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, n...
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what causes hair damage and how to prevent it
What are bonds? We’re glad you asked! Hair is made up of different types of bonds that impact the st...
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how to keep your blonde cool in summer
If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip d...
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how to quickly add volume to your hair
strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe you...
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3 ways to prep your wedding hair
Dust off your something old, something new, something borrowed, and something new--wedding season is...
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