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the 411 on hair oils (and how to use them)

in the world of haircare, hair oils are one of those products that garner a lot of opinions. for som...
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two models with shiny styled hair pose with hands on hips and the frontmost model holds a bottle of amika superfruit star lightweight hair styling oil.

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detox collection and farmacy products
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scalp is skin too, how are you taking care of yours?

By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based p...
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bust your brass cool blonde repair shampoo and conditioner and supernova blonde moisture and shine cream
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blonde collection spotlight: how to keep your blonde brass-free

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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the kure intense bond repair mask surrounded by ingredients
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the hair mask you’re bound to bond with

PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy ...
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model with platinum blonde hair
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how to find your perfect hair routine for your shade of blonde

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...
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volume collection
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how to revive flat + limp hair: a guide

If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands ...
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the kure bond repair shampoo and conditioner and the kure multi-task intense repair mask
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how to hydrate, strengthen, and protect your curls, coils, and kinks 

Welcome to our curly hair routine series! Curls, coils, and kinks au naturel can sometimes be hard ...
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power hour curl refreshing spray
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how to bring your curls back to life: power hour curl refreshing spray

Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...
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person applying reset pink charcoal scalp cleansing oil
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4 keys to your healthiest scalp yet

You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, n...
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vault color-lock leave-in conditioner and the kure intense bond repair mask
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what causes hair damage and how to prevent it

What are bonds? We’re glad you asked! Hair is made up of different types of bonds that impact the st...
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blonde person posing
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how to keep your blonde cool in summer

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip d...
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image of display of Amika's new volumizing hair care products set against a purple background. The image features three products: two tall bottles of "Big Hit" volumizing shampoo and conditioner on the left, and one aerosol can of "Rising Star" volumizing finishing spray on the right. Each product has decorative packaging with intricate patterns and vibrant colors. The background features a pink and purple gradient, emphasizing the playful and stylish branding of Amika. The image showcases the volumizing benefits of the "Big Hit" shampoo and conditioner, as well as the "Rising Star" finishing spray.
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how to quickly add volume to your hair

strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe you...
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travel sized products
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3 ways to prep your wedding hair

Dust off your something old, something new, something borrowed, and something new--wedding season is...
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