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NEW amika value sets: wash your way to the ultimate hair routine

It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new wash and care value sets to share with you. These sets span three of our most coveted collections – bust your brass, the kure, and signature—and they all pair your favorite shampoo and conditioner with a hair mask. The best part? You’re saving 25% on wash products when you buy this set! It’s time to show your hair some tender wash n’ care.

for our blonde, gray, and silver friends

Wave bye-bye to brass! This trio includes bust your brass repair shampoo, bust your brass conditioner, and bust your brasss intense repair mask. Packed with bond cure technology, vegan proteins, plant butters, and ultra-violet pigments, these purple products keep your blonde, gray, or silver strands lookin’ cool, strong, and hydrated. Keep reading for a product break-down.


*after one use of the shampoo and conditioner as a system, clinically tested.

**clinically tested.

for dry and damaged strands

T(hair)apy is in session! This set pairs the kure bond repair shampoo and conditioner with the kure intense bond repair mask. All formulated with bond cure technology, mango and shea butter, borage oil, and vegan proteins, this trio is bound to be the remedy your damaged hair needs.

  • the kure bond repair shampoo: A bond repair shampoo that gently cleanses, while resulting in 87% more repair*, 55% less breakage* + 2x stronger* hair after one use.
  • the kure bond repair conditioner: A moisturizing bond repair conditioner that results in 87% more repair*, 55% less breakage* + 2x stronger* hair after one use.
  • the kure intense bond repair mask: An ultra-rich, reparative mask that is clinically proven to result in hair that is 3.2x stronger**, 8x more conditioned**, with 69% less breakage**.


*compared to control when shampoo and conditioner are used as a system, clinically tested.

**after one use.

for fine to medium hair types that need nourishment

These bestselling hair must-haves are essential for every routine. Pairing normcore signature shampoo and normcore signature conditioner with soulfood nourishing mask, this sea buckthorn-infused set is a surefire way to give your hair a vitamin burst!

  • normcore signature shampoo: Packed with coconut acid, this shampoo gently cleanses hair, resulting in soft, shiny strands.
  • normcore signature conditioner: Loaded with shea butter, this nutrient-rich conditioner moisturizes all hair types, resulting in soft, hydrated strands.
  • soulfood nourishing mask: Infused with jojoba oil, this ultra-nourishing mask makes hair 7x more moisturized and 87% more repaired after one use*.


*clinically tested.

Let us know which wash and care set you’re loving!

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