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meet NEW frizz-me-not hydrating anti-frizz treatment, forget frizz anti-frizz shampoo and conditioner
big news: frizz is so over. introducing a NEW smoothing routine that locks in moisture, locks out fr...
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how to get a salon blowout at home
that feeling after a coveted salon blowout is truly a feeling like no other. a blow dry is different...
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how to
NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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amika universe
your amika winter hair horoscope is in
Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. K...
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products
how to use reset shampoo + conditioner for your hair journey
We’ve been cooking something up over here at amika and we are so excited to finally share it with yo...
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how to
how to fix dry and damaged hair
Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and...
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products
sexture beach look shampoo has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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featured
detox collection spotlight: how to achieve a happy + healthy scalp
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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products
how to effectively use dry shampoo
It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and y...
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products
what's your blowout style?
whether you like your blowouts smooth and silky or big and bouncy, we’re about to break down 2 total...
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products
a hair mask on a mission
It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...
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products
how to choose the right hair mask for you
when asked what a face mask is, what comes to mind? a spa night with your friends? maybe a set of cu...
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