the kure
strength repair shampoo

a bond fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged strands due to everyday stressors, heat + chemical treatments.

who it's for

all hair types 1-4c. ideal for high porosity hair

why it's special

this shampoo's luxe lather gently cleanses while working to strengthen + reduce breakage.

• claims - 2x stronger*+ 55% less breakage* hair after one use.
  
• safe for strands: clinically proven to be safe for color-treated hair.**
  
  * after 1 use when used as a system, clinically proven.
  
  ** clinically tested when shampoo + conditioner are used as a system.
  

for the kure your hair is bound to bond with:

1. massage a quarter-sized amount of the kure strength repair shampoo through wet hair focusing on the roots. rinse.
2. double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
3. for best results, follow with the kure strength repair conditioner.
4. use as part of your wash care routine.

safety information:

avoid contact with eyes.

key ingredients

• bond fortifying technology: helps target + strengthen the bonds
  in hair most prone to breakage due to environmental stressors, heat, chemical treatments, + more.
• plant butters + vegan proteins: rich in nutrients like omega fatty acids, vitamins, minerals + can provide keratin-like benefits from a plant source.
• sea buckthorn: known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.

full ingredients

water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

ingredients explained

where it's made

usa

contains recycled material: 1 l / 33.8 oz and 275 ml / 9.2 oz contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.

reduction strategy: 500 ml / 16.9 oz uses less material than our standard bottles. when combined with our forever bottles you support a refill model, which helps us produce less material overall.

HOW TO RECYCLE