ready to be struck by softness?

NEW soulstruck nourishing dry hair mask is your shortcut to silky soft, moisturized hair instantly—no wash needed.
amika shower thoughts body wash, i'm glistening body oil, and big embrace body butter sit against a pink gradient background with flowers and sea buckthorn berries

you begged us for it

see how we brought our new body collection out of our DMs + into reality.
a Ugandan woman holds a bowl of shea nuts near a tree with a field in the background

proud pals to the planet

get the scoop on our partnership with Forested + learn how we ethically source our shea butter.
amika shower thoughts body wash, i'm glistening body oil, big embrace body butter, and amika:aura hair and body mist sit against a pink gradient background

skin so soft. scent so good.

layer these feel-good formulas for smooth skin that smells incredible.
a model lathers their hair against a pink background

let's find your formulas

answer a few questions + we’ll recommend all the essentials that actually work for *your* hair.
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hydration collection

hydration collection

haircare essentials filled with super stuff only, including amika's secret sauce, nutrient-rich sea buckthorn. your hair will thank you later.
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signature collection

signature collection

haircare essentials filled with super stuff only, including amika's secret sauce, nutrient-rich sea buckthorn. your hair will thank you later.
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amika volume collection products

volume collection

amplify your style with our volume collection for long-lasting lift + body.
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image of the kure collection. image features the kure strength repair shampoo 9.2 fl. oz, the kure strength repair conditioner 9.2 fl. oz, the kure intense strength repair mask 8 fl. oz, the kure multi-task strength treatment, and the closer instant split-end seal cream.

repair collection

we supercharged the ingredients in the collection to repair hair from the inside out and to give you your strongest, healthiest hair yet!
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