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meet João Incerti, the artist behind our 2026 holiday haircare sets
joy is at the heart of amika, every day of the year + during the holiday season, we turn the volume ...
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how to clean your amika hair tools
you’ve discovered your perfect-fit products, locked down your wash routine...but your strands don’t ...
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7 LGBTQ-owned Brooklyn businesses
Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighbo...
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Black-owned brands to shop
In June, we shared a resource for all of our friends on how to support the BIPOC community. This inc...
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amika is now certified Clean at Sephora
As a brand and a friend to the planet, it’s our job to take action. We understand that we make a lar...
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all hair is welcome; celebrating friendship, inclusion, and diversity with amika
Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that ...
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brassiness vs warmth: the truth behind the "yellow"
all images via google
If you’ve ever gone a shade of blonde before, you know how hard (and expensi...
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busting myths about purple shampoo
If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or ar...
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how to earn points and redeem free gifts with amika
Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spe...
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everything you wanted to know about sea buckthorn berry
we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...
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what is sea buckthorn berry? and how we're sourcing it sustainably
When you look at our ingredient lists, you may notice yourself always coming across “sea buckthorn b...
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what is sustainability?: how amika is trying to be more earth-friendly
For many of us, sustainability and climate change are at the forefront of our minds. With recent eve...
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Support and Educational Resource for the LGBTQ+ Community and Allies
Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rig...
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