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where we’re at (and where we’re going!)
an update on our Diversity, Equity, and Inclusion efforts
at amika, we're committed to cultivating ...
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amika’s guide to Brooklyn
David Bender said it best when he said that Brooklyn has a “creative spirit is like no other place.”...
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amika is officially B Corp certified!
Back in 2019, amika set a goal to be B Corp certified by 2024. Fast forward 4 years later, and we’re...
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amika is now certified Clean + Planet Positive at Sephora
We’re proud to announce that we’ve graduated from certified Clean at Sephora to certified Clean + Pl...
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5 things Instagram made me buy
Who else does the majority of their shopping on Instagram? Gone are the days of window shopping at t...
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how to clean your amika hair tools
you’ve discovered your perfect-fit products, locked down your wash routine...but your strands don’t ...
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7 LGBTQ-owned Brooklyn businesses
Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighbo...
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Black-owned brands to shop
In June, we shared a resource for all of our friends on how to support the BIPOC community. This inc...
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amika is now certified Clean at Sephora
As a brand and a friend to the planet, it’s our job to take action. We understand that we make a lar...
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all hair is welcome; celebrating friendship, inclusion, and diversity with amika
Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that ...
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brassiness vs warmth: the truth behind the "yellow"
all images via google
If you’ve ever gone a shade of blonde before, you know how hard (and expensi...
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busting myths about purple shampoo
If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or ar...
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how to earn points and redeem free gifts with amika
Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spe...
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