Who else does the majority of their shopping on Instagram? Gone are the days of window shopping at t...

you’ve discovered your perfect-fit products, locked down your wash routine...but your strands don’t ...

Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighbo...

In June, we shared a resource for all of our friends on how to support the BIPOC community. This inc...

As a brand and a friend to the planet, it’s our job to take action. We understand that we make a lar...

Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that ...

all images via google If you’ve ever gone a shade of blonde before, you know how hard (and expensi...

If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or ar...

Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spe...

we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...

When you look at our ingredient lists, you may notice yourself always coming across “sea buckthorn b...

For many of us, sustainability and climate change are at the forefront of our minds. With recent eve...