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amika universe

amika is officially B Corp certified!

Back in 2019, amika set a goal to be B Corp certified by 2024. Fast forward 4 years later, and we’re...
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amika is now certified Clean + Planet Positive at Sephora

We’re proud to announce that we’ve graduated from certified Clean at Sephora to certified Clean + Pl...
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5 things Instagram made me buy

Who else does the majority of their shopping on Instagram? Gone are the days of window shopping at t...
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hair styling tools
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how to clean your amika hair tools

you’ve discovered your perfect-fit products, locked down your wash routine...but your strands don’t ...
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7 LGBTQ-owned Brooklyn businesses

Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighbo...
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Black-owned brands to shop

In June, we shared a resource for all of our friends on how to support the BIPOC community. This inc...
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amika is now certified Clean at Sephora

As a brand and a friend to the planet, it’s our job to take action. We understand that we make a lar...
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amika is a friend to her, him, them, you, hairstylists, hair gif
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all hair is welcome; celebrating friendship, inclusion, and diversity with amika

Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that ...
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bust your brass product samples
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brassiness vs warmth: the truth behind the "yellow"

all images via google If you’ve ever gone a shade of blonde before, you know how hard (and expensi...
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model applying bust your brass cool blonde intense repair mask
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busting myths about purple shampoo

If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or ar...
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how to earn points and redeem free gifts with amika

Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spe...
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everything you wanted to know about sea buckthorn berry

we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...
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