amika’s NEW perk up plus extended clean dry shampoo
For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is famous for its oil-absorbing abilities and heavenly scent. It’s an award-winning bestseller that has racked up more than 100,000 5-star reviews—that’s how good it is. In fact, it’s so good, we decided to add to the perk up family!
Introducing, perk up plus extended clean dry shampoo. What are the differences between this new dry shampoo and our OG perk up? What are the benefits of using perk up plus? Can you use both of these dry shampoos in your hair routine? Let’s talk about it.
what is perk up plus extended clean dry shampoo?
Infused with gentle AHA mandelic acid, rambutan seed extract, and arrowroot powder, perk up plus allows you to extend time between wash days even further than other dry shampoos**, helping to keep scalp healthy with no grittiness. This invisible dry shampoo helps absorb and remove*** oil, protects against buildup and odor, and leaves hair feeling hydrated and clean.
**Based on 94% agreement in a 2week, 52 participant study.
AHA mandelic acid: A gentle AHA that helps the scalp stay balanced. AHAs are a popular ingredient used in skincare as an exfoliant—stay tuned for more info on AHAs in haircare!
Rambutan seed extract: especially high in Vitamin C, this superfruit has hydrating properties which can help increase hair vitality.
Arrowroot powder: native to rainforest habitats, this sustainably sourced powder is highly absorbent and soaks up excess oil.
Peptides: support collagen and elastin, helping to improve overall scalp health.
who is perk up plus extended clean dry shampoo for?
All hair types who shampoo 1-2 times a week and those who want a healthier-feeling scalp with a clean finish free of grit.
perk up dry shampoo: the 411
Even though our bestselling dry shampoo has been around for a while, let us give you a refresher (pun intended!).
What it is: Infused with natural rice starch and sea buckthorn, this dry shampoo nourishes and refreshes strands while bringing flat hair back to life.
Sea buckthorn: One of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. The superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. Even better, our sea buckthorn is sustainably sourced from Tibet!
Rice starch: We ditched the standard aluminum starch for natural rice starch to absorb oil and restore hair's oomph.
Who it’s for: Normal and dry hair types who shampoo 3-4 times a week, and those who want cleaner roots with a voluminous ‘oomph.’
how to use both dry shampoos in the same routine
Another perk? You can use both perk up dry shampoo and perk up plus extended clean dry shampoo throughout the week as part of your haircare routine. Use OG perk up on days 2-3 post wash, then follow up with perk up plus on days 4-5. No need to choose just one!
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