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A product image of Amika's 'Play Your Strength' strength repair routine set. The box is predominantly green with a retro-inspired design. The front of the box displays the three full-size products included: The Kure Bond Repair Shampoo, The Kure Bond Repair Conditioner, and The Kure Intense Bond Repair Mask. The packaging features bright, vibrant colors and a small illustration of an orange with a leaf. The text on the box reads 'Play Your Strength' in a pink and white banner, with additional details about
A promotional image for Amika's 'Play Your Strength' strand-strengthening routine set. The image features the products included in the set, displayed outside of the box against a colorful sky with floating orange balloons. The top banner reads 'A Strand-Strengthening Routine' in an orange and white gradient. The products are labeled with their specific functions: 'cleanse' next to The Kure Bond Repair Shampoo, 'condition' next to The Kure Bond Repair Conditioner, and 'intense weekly treatment' next to The K
A promotional image for Amika's 'Play Your Strength' strength repair routine set, featuring a vibrant green box with retro-inspired designs against a colorful sky with floating orange balloons. The text at the top reads 'The Strongest Strands Win' in an orange and white gradient banner. The product packaging displays the items included in the set: The Kure Shampoo, The Kure Conditioner, and The Kure Intense Bond Repair Mask. Overlaid text highlights the benefits: '3.2x stronger hair*' and '55% less breakage
Side-by-side image showing a woman with curly, shoulder-length hair before and after using a product. The left side (before) shows frizzier, less defined curls, while the right side (after) shows more defined, smoother, and shinier curls. The top corners have pink labels reading 'before' and 'after.' At the bottom of the image, a pink and white banner reads 'Strengthen Dry, Damaged Hair.' The woman is wearing a neutral brown top, and the background is a light cream color.
A promotional image comparing two Amika haircare sets: 'Play Your Strength' and 'Next-Level Nourishment.' The image is set against a vibrant background with floating orange balloons and a pink gradient landscape. At the top, a banner reads 'Level Up Their Wash + Care Routine' in an orange and white gradient. The 'Play Your Strength' set, on the left, is in green packaging and is labeled 'strengthen dry + damaged hair.' The 'Next-Level Nourishment' set, on the right, is in orange packaging and is labeled 'no
A close-up image of bright orange sea buckthorn berries with a glossy appearance. Overlaid on the image is a pink and white banner at the top that reads 'Unlock Superfruit Powered Haircare.' Below, another pink banner highlights the benefits of sea buckthorn, stating: 'Amika's superfruit sea buckthorn is packed with free fatty acids (lipids!) + 1 of the highest known concentrations of omega 7 in the world.' The text is in white, contrasting against the pink background.
A graphic shaped like a pink cloud with a glossy finish, listing the benefits of Amika products. The text inside the cloud reads: 'vegan,' 'cruelty-free,' 'paraben-free,' 'phthalate-free,' 'sles + sls free,' 'color-safe,' and 'suitable for chemically treated hair.' Each benefit is accompanied by a simple white icon representing the respective attribute, such as a leaf for vegan and a test tube for suitable for chemically treated hair. The background is a solid pink color.
amika fragrance infographic: text: "the signature scent". image of ingredients: sandalwood, orchid, vanilla, rose, grapefruit

play your strength
strength repair routine set

4.9
Rated 4.9 out of 5 stars
59 Reviews
unlock a juicy burst of superfruit power with this strengthening set, perfect to gift or keep.
1

product details

what is play your strength repair routine set?

strengthen strands + send damage + breakage home for the holidays with this bond-fortifying set featuring full-sizes of the kure bond repair shampoo, conditioner + mask.

who it's for

all hair types 1–4c

why it's special

send them season’s strength with this 3-piece routine set to reduce breakage + boost hair joy. this limited-edition gift set comes complete with full sizes of the kure strength repair shampoo + conditioner for 55% less breakage* + the kure mask for 3.2x stronger hair.** plus, they're all formulated with bond fortifying technology! the strongest strands win with this set.

  • gift it to: ​your bestie who lives for a salon service + needs some R&R.
  • send your blonde friends home with this kit to strengthen hair between salon sessions.


*clinically proven when the kure shampoo + conditioner are used together as a system.

**clinically proven when using the kure intense bond repair mask. ​

how to use?

1. massage the kure bond repair shampoo into wet hair, focusing on the roots. rinse.

2. smooth the kure bond repair conditioner from mid-lengths to ends, evenly dispersing product. let sit for 2-3 minutes. rinse.

3. apply the kure intense bond repair mask from mid-lengths to ends. leave for 10 minutes+ rinse. for low porosity hair, use as a weekly treatment in place of conditioner. for high porosity hair, use in place of your conditioner every wash day.

safety information:

avoid contact with eyes.

ingredients
key ingredients
  • bond fortifying technology: a complex that targets hydrogen bonds in hair.
  • plant butters: mango butter, borage oil + shea butter are rich in nutrients like omega fatty acids, vitamins + minerals.
  • vegan proteins: made up of essential amino acids that can provide keratin-like benefits.
  • sea buckthorn: rich in fatty-acid omega 7 + vitamin C + A, making it the ultimate ingredient for healthy-looking hair.

full ingredients list

the kure bond repair shampoo:
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Sodium Methyl Cocoyl Taurate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene


the kure bond repair conditioner:
Water/Aqua/Eau, Myristyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Cetrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice, Glycerin, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, C11-15 Pareth-7, C12-16 Pareth-9, Caprylyl Glycol, Decyl Oleate, Disodium PEG-12 Dimethicone Sulfosuccinate, Trideceth-12, Trimethylsiloxyamodimethicone, Citric Acid, Etidronic Acid, Lauryl Alcohol, Hydrogenated Palm Glycerides Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Cetyl Alcohol, Benzyl Alcohol, Tocopherol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

the kure intense bond repair mask:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Dimethicone, Glycerin, Isopropyl Myristate, Behentrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Panthenol, Tocopheryl Acetate, Cetrimonium Chloride*, Bis-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Polyquaternium-37, Dicaprylyl Carbonate, Ethylhexylglycerin, Butylene Glycol, Aminomethyl Propanol, Lauryl Glucoside, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Citric Acid, Isopropyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

sustainability

the kure bond repair shampoo + conditioner:

contains recycled material: contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.

*this packaging uses less materials + reduces carbon emissions by 98.4%

the kure intense bond repair mask:

contains recycled material: contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.
*friend to the planet. This jar is made with 50% post consumer recyclables

HOW TO RECYCLE
Climate NeutralB Corporation
vegan iconvegan certifiedcolor safe iconcolor safeno mineral oil iconmineral oil freeparaben free iconparaben freesulfate free iconphthalate freesulfate free iconsulfate free
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FAQ

is the kure collection color safe?

yes! this collection is suitable for color-treated hair.

is this safe for keratin, brazilian, or other chemically-treated hair?

yes! this set is suitable for keratin, brazilian, or other chemically treated hair.

is this set cruelty-free?

yes, all amika products are cruelty-free.

what is the amika signature scent?

an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.