what it is

wash, treat, and refresh your way to outta sight strands with normcore signature shampoo, soulfood nourishing mask, and perk up dry shampoo.  

who it’s for

for fine to medium hair types 1-2c

why it’s special

these outta sight must-haves are essential for every step of your routine. cleanse with normcore signature shampoo, moisturize with soulfood nourishing mask, and refresh your style with perk up dry shampoo.

• normcore signature shampoo: packed with coconut acid, this shampoo gently cleanses hair, resulting in soft, shiny strands.
• soulfood nourishing mask: infused with jojoba oil, this ultra-nourishing mask makes hair 7x more moisturized and 87% more repaired after one use*.
• perk up dry shampoo: infused with natural rice starch, this talc-free dry shampoo absorbs oil, reduces odor, and gives hair a freshly washed look without a trace of white residue.

*clinically tested.

key ingredients

• sea buckthorn: one of the most potent natural ingredients on the planet, this 'superfruit' is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
• coconut acid: provides excellent lathering and conditioning.
• jojoba seed oil: contains many essential fatty acids, powerful antioxidants, and vitamins; naturally rich in vitamins A, D, and E.
• rice starch: we ditched the standard aluminum starch for natural rice starch to absorb oil and restore hair's oomph.

Please be aware that ingredient lists may change or vary from time to time. To confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

how-to

• on wet hair, massage in normcore signature shampoo, focusing on the roots. rinse.
• once you've washed your hair, apply soulfood nourishing mask from mid-lengths to ends. let penetrate wet hair for 5-7 minutes. rinse. for low porosity hair, use as a weekly treatment or, for high porosity hair, use in place of conditioner every wash.
• in between wash days, use perk up dry shampoo to stay fresh. shake well, hold 8 inches away, and spray onto roots in a sweeping motion. wait 30 seconds, then massage or brush through!