1. massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.
2. double cleanse. the first time to cleanse + the second time to reap all the benefits this shampoo has to offer. fully rinse out.
3. squeeze excess water out of hair. apply normcore signature conditioner on mid-lengths to ends. use comb to detangle and evenly disperse product.
4. leave on for two to three minutes. rinse thoroughly.
5. smooth soulfood nourishing hair mask from roots to ends + allow it to deeply hydrate and repair hair for 5–7 minutes.
6. lastly, rinse hair with cool water to close the cuticle, lock in moisture, and leave a glossy finish.

liter pumps how-to:
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!

1. please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
2. twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

liter pumps how-to:
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!

1. please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
2. twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

safety information:

avoid contact with eyes.

key ingredients

• jojoba seed oil: contains many essential fatty acids, powerful antioxidants, and vitamins; naturally rich in vitamins a, a, and e.
• shea butter: rich in fatty acids and antioxidants known to soften and hydrate.
• sea buckthorn: one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange + 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair + scalp. even better, our sea buckthorn is sustainably sourced from tibet!

full ingredients

normcore signature shampoo:

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

normcore signature conditioner:

Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *antistatic agent/agent antistatique

soulfood nourishing hair mask:

Water/Eau/Aqua, Cetyl Alcohol, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Behentrimonium Chloride, Dimethicone, Propylene Glycol, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Phenoxyethanol, Cetrimonium Chloride, Isopropyl Alcohol, Fragrance/Parfum, Ascorbic Acid, Citric Acid, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

ingredients explained

normcore signature shampoo:

contains recycled material: 1 l / 33.8 oz contains post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.

normcore signature conditioner:

contains recycled material: 1 l / 33.8 oz contains post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.

soulfood nourishing mask: contains recycled material: 4 oz / 118 ml contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.

HOW TO RECYCLE