

wake up to 9x stronger hair*
say good night to damaged strands with NEW midnight mender overnight strength repair treatment.
*clinically proven.


beauty sleep in a bundle
NEW midnight mender treatment teams up with the kure mask in this exclusive set to strengthen strands + save you 20%.


don’t sleep on these gifts
unlock dreamy freebies when you spend $150: a satin pillowcase + 2 silky scrunchies!

meet midnight mender
an overnight strength repair treatment that's clinically proven to transform your strands by dawn.
learn more
an even *bigger* reason to perk up
perk up ultra has joined the jumbo collection in a NEW 9.5oz value size!
shop now

the kure for damaged hair
meet the collection that strengthens + reduces breakage with bond fortifying technology + plant butter power.
best sellers
good til the last drop. all the products we can’t get enough of.


hi there, we're amika!
a friend to hair, hair stylist, her, him, them, and you.
we’re a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules.
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