two models with shiny styled hair pose with hands on hips and the frontmost model holds a bottle of amika superfruit star lightweight hair styling oil.

super strong. super smooth. super protected.

meet NEW superfruit star lightweight hair styling oil + experience a superfruit-infused formula for super results.
image of amika's hand wash floating in a whimsical background with floating sea buckthorn berries. A sticker reads "$35 value"

get your hands on this free gift

get a sweet-smelling hand wash with any $150+ order.

save 20% on superfruit stars  

shop + save 20% with our bundle of signature favorites, including NEW superfruit star hair styling oil!
superfruit star lightweight hair styling oil being poured out onto a hand
your new multitasking hair hero
shields hair from breakage, heat damage + frizz
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amika dry shampoos sit against an orange backdrop: perk up ultra, perk up plus, and perk up - all in jumbo value size: 9.5 oz
an even *bigger* reason to perk up
perk up ultra has joined the jumbo collection in a NEW 9.5oz value size!  
shop now
close-up image of orange sea buckthorn berries on cream background

powered by our superfruit soul

nourish strands, scalp + skin with sea buckthorn.

best sellers

good til the last drop. all the products we can’t get enough of.

models posing with amika shampoo and conditioners on a white tile background

hi there, we're amika!

a friend to hair, hair stylist, her, him, them, and you. we’re a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules.
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meet NEW superfruit star lightweight styling oil

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sea buckthorn ingredient image
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everything you wanted to know about sea buckthorn berry

we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...
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glass shelf showing amika shampoos and conditioners from left to right: hydro rush shampoo, hydro rush conditioner, the kure shampoo, the kure conditioner, mirrorball shampoo, mirrorball conditioner, normcore shampoo, normcore conditioner, big hit shampoo, big hit conditioner
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