Skip to content
FREE SHIPPING ON ORDERS WITH SUBTOTAL $30+ AFTER DISCOUNTS APPLIED
SELECT A FREE SAMPLE TO ADD TO EACH ORDER
FREE hand wash ($35 value) w/ any order subtotal $150+
shop all
bestsellers
limited-edition gift sets
NEW
perk up dry shampoos
blowout babe
the kure
last chance
collections
blonde
curl
detox
hold
holiday
hydration
repair
color + shine
signature
smooth
texture
volume
product type
dry shampoo
heat protection
masks
accessories + merch
new
shampoos + conditioners
styling
tools
travel
treatments
body
value sets
SAVE
merch
hair type
straight (1a-c)
wavy (2a-c)
curly (3a-b)
coily (3c-4a)
zig-zag coil (4b-c)
find my hair type
quiz
hair concern
add shine
color care
curl care
de-frizz/smooth control
heat protection
hold + finish
hydrate
repair + strengthen
scalp care
style extend
texture
volume + thicken
tools
curling irons
flat irons
hair dryers
thermal brushes
salon + store locator
shop all
hair quiz
about
our story
our superfruit soul
giving back
recycle
sustainability
blog
pro
carry us
pro site
education
0
all products
bestsellers
hair quiz
new
shampoos + conditioners
styling
tools
value sets
masks + treatment
last chance
merch
home
hms-all-but-sets
HMS - all but sets
show more
filter
sort by:
best selling
notifyMe
blowout babe
thermal ionic hairbrush
4.2
Rated 4.2 out of 5 stars
120
Reviews
CA$139.00
notifyMe
save
$5
quick add
liter pump
set of 2
4.9
Rated 4.9 out of 5 stars
1,099
Reviews
CA$0.00
CA$5.00
quick add
60 ml / 2 oz
CA$18.00
275 ml / 9.2 oz
CA$39.00
500 ml / 16.9 oz
CA$61.00
1 l / 33.8 oz
NOTIFY ME
quick add
the kure
strength repair shampoo
4.9
Rated 4.9 out of 5 stars
1,661
Reviews
CA$18.00
-
CA$105.00
quick add
60 ml / 2 oz
CA$18.00
275 ml / 9.2 oz
CA$39.00
500 ml / 16.9 oz
CA$61.00
1 l / 33.8 oz
CA$105.00
quick add
the kure
strength repair conditioner
4.9
Rated 4.9 out of 5 stars
1,349
Reviews
CA$18.00
-
CA$105.00
quick add
60 ml / 2 oz
CA$14.00
275 ml / 9.2 oz
NOTIFY ME
500 ml / 16.9 oz
NOTIFY ME
1 l / 33.8 oz
NOTIFY ME
quick add
normcore
signature conditioner
4.9
Rated 4.9 out of 5 stars
2,625
Reviews
CA$14.00
-
CA$88.00
quick add
notifyMe
blockade
heat defense hair serum, heat protectant serum
4.9
Rated 4.9 out of 5 stars
827
Reviews
CA$39.00
notifyMe
44 ml / 1 oz
CA$13.50
64 ml / 1.8 oz
CA$21.00
189 ml / 5.3 oz
CA$39.00
358 ml / 9.5 oz
CA$55.00
quick add
perk up
talc-free dry shampoo
4.8
Rated 4.8 out of 5 stars
1,268
Reviews
CA$13.50
-
CA$55.00
quick add
60 ml / 2 oz
CA$17.00
275 ml / 9.2 oz
CA$36.00
500 ml / 16.9 oz
CA$55.00
1 l / 33.8 oz
NOTIFY ME
quick add
hydro rush
intense moisture shampoo
4.8
Rated 4.8 out of 5 stars
780
Reviews
CA$17.00
-
CA$94.00
quick add
60 ml / 2 oz
CA$17.00
275 ml / 9.2 oz
CA$36.00
500 ml / 16.9 oz
CA$55.00
1 l / 33.8 oz
NOTIFY ME
quick add
hydro rush
moisture conditioner for dry hair
4.8
Rated 4.8 out of 5 stars
669
Reviews
CA$17.00
-
CA$94.00
quick add
60 ml / 2 oz
CA$14.00
275 ml / 9.2 oz
CA$33.00
500 ml / 16.9 oz
NOTIFY ME
1 l / 33.8 oz
CA$88.00
quick add
normcore
signature shampoo
4.8
Rated 4.8 out of 5 stars
2,945
Reviews
CA$14.00
-
CA$88.00
quick add
60 ml / 2 oz
CA$20.00
100 ml / 3.3 oz
CA$26.00
250 ml / 8 oz
CA$47.00
500 ml / 16 oz
NOTIFY ME
quick add
soulfood
nourishing mask
4.9
Rated 4.9 out of 5 stars
2,473
Reviews
CA$20.00
-
CA$76.00
quick add
42 ml / 1 oz
CA$13.50
218 ml / 5.3 oz
CA$42.00
quick add
the shield
anti-humidity spray
4.7
Rated 4.7 out of 5 stars
1,654
Reviews
CA$13.50
-
CA$42.00
quick add
NEW
30 ml / 1 oz
CA$14.00
150 ml / 5 oz
NOTIFY ME
350 ml / 11.8 oz
CA$76.00
500 ml / 17 oz
NOTIFY ME
quick add
the wizard
detangling primer
4.9
Rated 4.9 out of 5 stars
3,491
Reviews
CA$14.00
-
CA$115.00
quick add
30 ml / 1 oz
CA$14.00
150 ml / 5 oz
NOTIFY ME
quick add
the wizard
silicone-free detangling primer
4.8
Rated 4.8 out of 5 stars
929
Reviews
CA$14.00
-
CA$43.00
quick add
60 ml / 2 fl oz
NOTIFY ME
200 ml / 6.7 fl oz
NOTIFY ME
quick add
hydro rush
intense moisture leave-in conditioner
4.8
Rated 4.8 out of 5 stars
528
Reviews
CA$19.00
-
CA$40.00
quick add
60 ml / 2 oz
NOTIFY ME
100 ml / 3.3 oz
NOTIFY ME
250 ml / 8.4 oz
NOTIFY ME
500 ml / 16 oz
CA$89.00
quick add
the kure
intense strength repair mask
4.9
Rated 4.9 out of 5 stars
637
Reviews
CA$19.00
-
CA$89.00
quick add
49 ml / 1.5 oz
CA$14.00
270 ml / 8.2 oz
NOTIFY ME
quick add
fluxus
touchable + flexible hold hairspray
4.8
Rated 4.8 out of 5 stars
1,536
Reviews
CA$14.00
-
CA$36.00
quick add
68 ml / 1.8 oz
CA$22.00
199 ml / 5.3 oz
CA$42.00
358 ml / 9.5 oz
CA$60.00
quick add
perk up plus
extended clean dry shampoo
4.8
Rated 4.8 out of 5 stars
834
Reviews
CA$22.00
-
CA$60.00
quick add
quick add
signature mesh beach tote
logo handles
5.0
Rated 5.0 out of 5 stars
120
Reviews
CA$48.00
quick add
275 ml / 9.2 oz
CA$39.00
500 ml / 16.9 oz
CA$55.00
1 l / 33.8 oz
CA$105.00
quick add
3D
volume and thickening conditioner
4.8
Rated 4.8 out of 5 stars
977
Reviews
CA$39.00
-
CA$105.00
quick add
quick add
dream routine
overnight hydrating hair mask
4.8
Rated 4.8 out of 5 stars
613
Reviews
CA$44.00
quick add
275 ml / 9.2 oz
NOTIFY ME
500 ml / 16.9 oz
CA$61.00
1 l / 33.8 oz
NOTIFY ME
quick add
bust your brass
cool blonde strength repair shampoo
4.9
Rated 4.9 out of 5 stars
860
Reviews
CA$39.00
-
CA$105.00
quick add
275 ml / 9.2 oz
NOTIFY ME
1 l / 33.8 oz
NOTIFY ME
quick add
velveteen dream
smoothing shampoo
4.8
Rated 4.8 out of 5 stars
1,721
Reviews
CA$39.00
-
CA$105.00
quick add
44 ml / 1.5 oz
NOTIFY ME
252 ml / 8.5 oz
NOTIFY ME
quick add
plus size
perfect body mousse
4.8
Rated 4.8 out of 5 stars
1,119
Reviews
CA$17.00
-
CA$42.00
quick add
load more