Skip to content
FREE SHIPPING ON ORDERS WITH SUBTOTAL $30+ AFTER DISCOUNTS APPLIED
SELECT A FREE SAMPLE TO ADD TO EACH ORDER
FREE satin pillowcase + scrunchies set ($56 value) w/ any order subtotal $150+
buy 2, get 1 FREE perk up dry shampoos (any size, any formula!) w/ PERKITUP
shop all
bestsellers
perk up dry shampoos
blowout babe
the kure
last chance
collections
blonde
curl
detox
hold
hydration
strength repair
color + shine
signature
smooth
texture
volume
product type
dry shampoo
heat protection
hair oils
masks
accessories + merch
new
DISCOVER
shampoos + conditioners
styling
tools
travel
treatments
value sets
SAVE
merch
hair type
straight (1a-c)
wavy (2a-c)
curly (3a-b)
coily (3c-4a)
zig-zag coil (4b-c)
find my hair type
quiz
hair concern
add shine
color care
curl care
de-frizz/smooth control
heat protection
hold + finish
hydrate
repair + strengthen
scalp care
style extend
texture
volume + thicken
tools
curling irons
flat irons
hair dryers
thermal brushes
salon + store locator
shop all
hair quiz
about
our story
our superfruit soul
giving back
recycle
sustainability
blog
pro
carry us
pro site
education
0
all products
bestsellers
hair quiz
new
shampoos + conditioners
styling
tools
value sets
masks + treatment
last chance
merch
home
discounts-haircare-only
discounts - haircare and sw
show more
no_products