amika + the planet are friends forever
![amika kure shampoo being poured into the refillable shampoo bottle](https://cdn.sanity.io/images/3x9887l8/can/dc20beddbca9d9f8d062adc057b8041826be2414-1200x702.jpg)
![blonde model posing](https://cdn.sanity.io/images/3x9887l8/can/680cff7e8af132da757ac7e396c48be871c29b3e-348x348.png)
Happy Earth Month! While we’re a firm believer in practicing sustainable responsibility all year round (check out our roadmap here), we can’t think of a better way to kick off April than with the launch of our refillable bottles. Introducing, forever friend refillable bottles! Like a good friend that lasts forever, these bottles are sticking around…some might say…forever. Keep reading to learn more!
- introducing: forever friend refillable bottles
- refill pouches: now in our hydro rush shampoo + conditioner
![refill shampoo and conditioner pouches](https://cdn.sanity.io/images/3x9887l8/can/4eee3ac810698d293f76a68059c6db713ad44e96-608x608.jpg)
introducing: forever friend refillable bottles
What they are: NEW refillable, reusable shampoo and conditioner bottles that are made with BPA-free and EA-free Eastman Tritan ™ plastic that helps reduce* environmental impact over time. They’re dishwasher safe, compact enough to fit in your shower, and are impact-resistant—no worries if you drop them in the shower, they’re sticking around forever.
How they’re a friend to the planet: After using the forever friend bottle for 1 year, your environmental impact* is reduced by 69% compared to 2 PCR (post-consumer recycled plastic) bottles—our standard bottles.
*generated from Sustainable Minds software.
How to use: Unscrew the top, then pour in your favorite amika shampoo or conditioner with our sustainable refill pouches! Using these together reduces environmental impact by 98% over the course of two years, compared to 2 PCR bottles.
refill pouches: now in our hydro rush shampoo + conditioner
Allow us to remind you about our refill pouches.
What they are: Refill pouches of our bestselling shampoos + conditioners—now in our most recent launch, hydro rush!
How they’re a friend to the planet: our sustainable pouches lower carbon emissions by 98.4%* when compared to traditional, virgin plastic bottles.
How to use: Just unscrew the top and pour into your empties! If you don't have a shampoo or conditioner bottle to refill, don't worry! You can also use these pouches on their own or pair them with our new forever friend refillable bottles.