models posing in front of orange background holding un.done spray and wizard primer

amika is a friend to the planet.

we’re always innovating sustainably, from responsibly sourced ingredients to recyclable packaging, & we know better than anyone how important our community is.

led by our ethos of being a friend to hair, hairstylists, people, + the planet, our impact platform is shaped by two core principles:

hand spraying perk up dry shampoo
ethics
SHOWING UP FOR PEOPLE & THE PLANET, GOOD HAIR BETTER INTENTIONS
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two models hugging
equity
CREATING ACCESS, OPPORTUNITY, & JOY FOR EVERY HEAD OF HAIR, EVERYWHERE
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amika universe

amika is officially B Corp certified!

Back in 2019, amika set a goal to be B Corp certified by 2024, then officially met that goal by beco...
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amika universe

amika x 4ocean: making waves for a cleaner planet

as a friend to all hair and a proud pal to the planet, we’re continuously seeking out ways to reduce...
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amika universe

amika’s new DEI + Giving Back partnerships

As a brand, we have always championed self-expression, individuality, and diversity. As part of our ...
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amika universe

join amika in being a friend to the planet

As a friend to the planet, it’s important to us that we continue to make responsible choices that st...
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11 collections for all hair types

amika signature collection products on a pink counter against an orange tiled background

formulated for essential daily nourishment, these sea-buckthorn-infused picks cleanse, refresh + nourish at every step in your routine.
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these strengthening solutions are powered by bond fortifying technology + packed with plant butters to help revitalize dry, damaged hair.
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Image of the update anti-frizz collection. from left to right: smooth over frizz-fighting treatment, forget frizz anti-frizz shampoo, forget frizz anti-frizz conditioner, frizz-me-not hydrating anti-frizz treatment, the shield anti-humidity spray, and velveteen dream smoothing balm.

if you’re not feeling frizz, leave frizzy hair in the rearview with this clinically-tested smoothing routine.

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amika bust your brass cool blonde strength repair collection. products sit on a purple counter against a yellow tiled background

blonde

formulated with bond fortifying technology, this purple-toned collection counteracts brassy hues while strengthening damaged strands.
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more about our impact

we aspire to increase equity in the beauty + professional hair industry, by cultivating a world where all hair + humans are truly welcome.


amika is a friend to the planet. we’re always innovating sustainably, from responsibly sourced ingredients to recyclable packaging, & we know better than anyone how important our community is.

image of a container of amika soulfood nourishing mask with the lid next to the container so that the product mask is exposed. In front of the container are some sea buckthorn berries, this product's hero ingredient.

sea buckthorn-powered haircare

known as 1 of earth's most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin. sea buckthorn works to restore lipids in the hair to help increase shine, manageability, softness + strength—which is why we infuse it into every formula.

all hair is welcome™

1
salon
raised
having grown up in salons, we know how important stylists are. think of us as your
at-home hairapist, here to empower
self-expression + bring joy to haircare.
a dropper and a bit of sea buckthorn seed oil on a white background. a sea buckthorn berry is nearby
2
superfruit
soul
our signature superfruit, sea buckthorn, nourishes your skin, scalp + strands—which is why we infuse it into every formula.
3
rooted in results for all strands
we're rooted in clinical results + our 11 collections are formulated to care for all hair types, textures + styles.
a dropper and a bit of sea buckthorn seed oil on a white background. a sea buckthorn berry is nearby
4
superfruit
soul
our signature superfruit, sea buckthorn, nourishes your skin, scalp + strands—which is why we infuse it into every formula.
certifications earned by amika
sea buckthorn ingredient image
sea buckthorn
image depicting cuticle strength repair technology
cuticle strength repair technology
image depicting bond fortifying technology
bond fortifying technology
vegan quinoa protein ingredient image
vegan protein (quinoa)

continuing our efforts to ensure all hair is welcome™:

hair quiz

educating consumers on + offering the best care for their hair type + texture


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panel participation

amika participates in panels like Crown Act Event, Camp amika, etc. to include stylists + our community


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committee formation

amika forms + participates in committees like Curly, Coily, Committee


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partnerships

counteract yellow and brassy tones to bring out the best shades of blonde, silver, and gray.

intentional formulations

11 collections formulated with powerful ingredients to help you be the best friend to your hair (+ vice versa!)

1
salon
raised
having grown up in salons, we know how important stylists are. think of us as your
at-home hairapist, here to empower
self-expression + bring joy to haircare.
a dropper and a bit of sea buckthorn seed oil on a white background. a sea buckthorn berry is nearby
2
superfruit
soul
our signature superfruit, sea buckthorn, nourishes your skin, scalp + strands—which is why we infuse it into every formula.
3
rooted in results for all strands
we're rooted in clinical results + our 11 collections are formulated to care for all hair types, textures + styles.

how to recycle amika empties

amika shampoos and conditioners - formulated with powerful ingredients and no nasties
shampoos + conditioner bottles
how to recycle

made with PCR, shampoo + conditioner bottles can be recycled curbside

amika refill pouches of shampoo and conditioner
shampoos + conditioner refill pouches
how to recycle

made with PCR, shampoo + conditioner bottles can be recycled curbside

image of amika's hydrating masks. image features the kure intense strength repair mask 8 fl. oz, hydro rush intense moisture mask 8 fl. oz, bust your brass toning + strengthening mask 8 fl. oz, and the soulfood nourishing mask 8 fl. oz.
mask jars + lids
how to recycle

made with PCR, shampoo + conditioner bottles can be recycled curbside

how to recycle by product type

shampoo + conditioner bottles

our shampoo + conditioner bottles can be recycled at home with the rest of your household recyclables!

mask jars + lids

our mask jars + lids can be recycled at home with the rest of your household recyclables!

works well with...

six peoples' hair being styled with amika products

amika means friend

some content about how our community is important to us
group of models holding different amika shampoo bottles

earn rewards

some content about the challenges and benefits of joining via TYB
hair stylist Eric Vaughn sprays rising star into a model's hair

pro stylist block

some content about pro stylists
two models pose in front of a cream backdrop. one model holds a bottle of amika perk up dry shampoo

orange aura
these joyful sets will nourish hair + soul
soft strand manifestation
nourish, treat + style with this essentials set
soft strand manifestation
nourish, treat + style with this essentials set
soft strand manifestation
nourish, treat + style with this essentials set

effervescent pink grapefruit feels like the rush of a good hair day

effervescent pink grapefruit feels like the rush of a good hair day

effervescent pink grapefruit feels like the rush of a good hair day

effervescent pink grapefruit feels like the rush of a good hair day

effervescent pink grapefruit feels like the rush of a good hair day

gift guide

soft strand manifestation

shift strands into their soft era with a full-sized soulfood nourishing mask, travel sizes of perk up dry shampoo + superfruit star hair oil, plus samples of normcore shampoo + conditioner.
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inner strength

shift strands into their soft era with a full-sized soulfood nourishing mask, travel sizes of perk up dry shampoo + superfruit star hair oil, plus samples of normcore shampoo + conditioner.
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moisture-minded

shift strands into their soft era with a full-sized soulfood nourishing mask, travel sizes of perk up dry shampoo + superfruit star hair oil, plus samples of normcore shampoo + conditioner.
shop this set