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how to use a blowout hair brush
Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
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heatless hairstyles: amika edition
We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...
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amika predicts: hair looks headlining the 2023 festival season
We’re halfway through April, which means music festival season is upon us (we can’t believe it eithe...
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amika goes behind the scenes of the Met Gala 2023
photo: Getty Images + John Shearer
One of the biggest nights of fashion has come and gone once agai...
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wedding + prom hairstyles
The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bacheloret...
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what's your blowout style? a smooth + sleek vs voluminous blowout routine
When you go to the salon for a blowout, do you sashay out with voluminous locks flowing in the wind ...
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phantom hydrating dry shampoo foam has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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flash instant shine mask: 60 seconds to shiny + soft hair
Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...
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hair masking 101
Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers a...
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