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meet NEW perk up ultra dry shampoo for extra oily scalps
calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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your amika winter hair horoscope is in
Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. K...
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how to use reset shampoo + conditioner for your hair journey
We’ve been cooking something up over here at amika and we are so excited to finally share it with yo...
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how to fix dry and damaged hair
Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and...
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sexture beach look shampoo has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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detox collection spotlight: how to achieve a happy + healthy scalp
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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the best hair oil for dry + frizzy hair
Ohhhhh, hair oils. You may be an extreme lover, or you may be an extreme hater. Let’s just say, not ...
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The NEW double agent 2-in-1 blow dryer + straightening brush is here
The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. Th...
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how to effectively use dry shampoo
It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and y...
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what's your blowout style? a smooth + sleek vs voluminous blowout routine
When you go to the salon for a blowout, do you sashay out with voluminous locks flowing in the wind ...
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a hair mask on a mission
It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...
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how to choose the right hair mask for you
When asked what a face mask is, what comes to mind? A spa night with your friends? Maybe a set of cu...
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