what it is

your one-stop-shop to maintain your best blonde! wash, treat, and style with our toning + reparative collection for a stronger and brighter mane.

• 60 ml / 2 us fl oz bust your brass shampoo, conditioner, + and mask
• 44 ml / 1 us fl oz perk up dry shampoo

who it's for

all blondes, grays, and silvers 1-4c, + high porosity hair

why it's special

blonde mane-tenance made easy! all blonde, silver, and gray friends will attest-- the upkeep is no joke. it takes serious toning, hydrating, and strengthening in order to achieve the mane of your dreams. luckily, this kit does the heavy lifting and offers routine essentials to keep your blonde, silver, or gray strong + bright.

• repair damaged strands - formulated with bond cure technology, plant butters, and vegan proteins, this kit is clinically proven to repair and strengthen strands.
• moisturize + tone strands - containing ultra-violet pigments, the shampoo, conditioner + mask all tone brassy shades, and deeply moisturizes your mane.
• keeps your blonde fresh - award - winning perk up dry shampoo refreshes hair and scalp between washes.

key ingredients

• bond cure technology - an innovative complex targeting hydrogen bonds, which are the most prone to breakage.
• plant butters – includes three plant butters: mango butter extract which is packed with omegas and vitamins A, C, and E, omega-6 fatty acid-rich borage oil, and shea butter that’s loaded with vitamins, minerals, and five principle fatty acids
• vegan proteins- derived from quinoa, vegan proteins are made up of essential amino acids which can provide keratin-like benefits from a plant source.
• ultra-violet pigments – counteract yellow and brassy tones to bring out the best shades of blonde, silver, and gray.
• *this product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor

Please be aware that ingredient lists may change or vary from time to time. To confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

how-to get your strongest + iciest mane:

please note: we suggest applying the bust your brass products on a test strip of hair at the nape of the neck before settling on a routine.

customize your bust your brass routine!

if you are a natural (non-color treated) blonde:

• in the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.
• use the bust your brass repair mask 1x per week in place of conditioner.

if you are a platinum blonde:

• to maintain tone, use bust your brass shampoo + conditioner every other wash.
• we suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner and multi-task repair treatment.
• use bust your brass repair mask 1x per week in place of conditioner.
• if you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.
• keep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or two.

if you have highlights, a balayage, or natural-looking (color-treated) blonde hair:

• use bust your brass shampoo + conditioner every other wash.
• assess hair's tone and pivot (increase or decrease usage) as needed.
• those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
• please note: naturally darker or brunette hair will fight to return to natural hair color; in this case, increase the usage of system.

if you have gray hair:

• use bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.

if you are a textured blonde:

• follow the regimen suggested above based on type of blonde, but use the bust your brass repair mask in place of conditioner for an extra dose of moisture. the bust your brass repair mask is the perfect mix of toning, moisture, and repair which is just what a textured blonde needs.