the strand

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brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

your amika winter hair horoscope is in

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. Keep reading to see what the future holds for your winter routine and let us know in the comments which you want to see more of!

find your zodiac element

Earth Signs (Taurus, Virgo, Capricorn): Start off the year with a reset. Give your hair and head a rest with a scalp massage and reset pink charcoal scalp cleansing oil. Then for extra moisture, add a humidifier in the house if it's dry.

Air Signs (Gemini, Libra, Aquarius): Layer on the hydration with the kure intense bond repair mask or soulfood nourishing mask. Steam hair to add even more moisture (especially for our curly-haired friends).​

Fire Signs (Aries, Leo, Sagittarius): Two words—hair slugging. slather on water sign as your hair oil (remember, a little goes a long way!) then apply a hair mask over it for a more intense treatment.​ Luckily, we have several hair masks for you to choose from. The kure intense bond repair mask for strength and repair, soulfood for universal nourishment, or bust your brass for our blonde, gray, and silver friends.

Water Signs (Cancer, Scorpio, Pisces): Layer hydro rush intense moisture leave-in conditioner with water sign hydrating hair oil during the day and dream routine overnight hydration treatment before bed. ​

a closer look at amika’s hydration collection

Need even more hydration this winter? Take a closer look at our hydration collection! We encourage mixing and matching based on hair need.

NEW water sign hydrating hair oil

What it does: Infused with a powerful blend of 8 oils, squalane, and hyaluronic acid, this silicone-free hair oil attracts 2.7x more hydration***, instantly reduces frizz by 69% for 24 hours*, and results in 51% less breakage***. The highly concentrated formula boosts shine, protects against heat up to 450° F, and is ideal for all hair types.

Who it’s for: Ideal for all hair types experiencing dryness.

***clinically proven.

hydro rush intense moisture shampoo + conditioner

What it does: This ultra-hydrating, silicone-free pair gently cleanses and conditions while boosting moisture for 72 hours*, reducing breakage by 50%**, and resulting in 3x more hydration*. 

Who it’s for: Ideal for dry, textured, or coarse hair types 2a-4c. 

hydro rush intense moisture leave-in conditioner

What it does: This silicone-free leave-in conditioner boosts moisture for 72 hours* and results in 3x more hydration* while detangling strands and reducing frizz. You can even use it on dry hair to tame pesky flyaways! 

Who it’s for: Ideal for all hair types experiencing dryness. 

dream routine overnight hydration treatment

What it does: It’s the overnight hydration mask you know and love. This silicone-free treatment results in hair that is 3x more hydrated by morning* with benefits that last up to 4 washes*. There’s no need to rinse it out in the morning, and it also doesn’t stain your pillow so you can rest easy. 

Who it’s for: Ideal for all hair types! 

*Products tested separately, except shampoo + conditioner tested together as a system.

**Pertains to shampoo + conditioner only when tested together as a system.

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