the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

what to get in our biggest sale of the year

It’s our birthday and we’ll share the love with our friends if we want to! To celebrate 14 years of amika, we’re giving ALL of our friends 25% off all orders $75 or more sitewide! Oh, and grab a free gift for orders that are $100 or more after the discount is applied! Our only birthday wish is that you treat yourself to all our hair must-haves, so keep reading for some recommendations!

the essentials

Our birthday sale is a great time to stock up on your hair must-haves. All hair is welcome when it comes to our products, so that means they’ll work for all hair types and textures! Treat yourself to the gift of healthy hair.

Our recs:

perk up dry shampoo - We couldn't find a dry shampoo that actually cleansed our hair and wanted one that not only made hair look clean, but also feel clean too. so, we made it. It’s invisible if used correctly, features a super fine mist, and contains rice starch instead of aluminum starch to restore hair’s volume and oomph!

soulfood nourishing mask - This ultra-luxurious hair mask is rich and creamy but never weighs hair down. It is packed with vitamins and nutrients to condition the hair making it soft, silky, and smoother than ever.

wizard detangling primer - The perfect pregame before the main event. this all-in-one lightweight hair priming spray has a multitude of benefits and leaves hair shiny, silky-smooth, and ready for a good time. It protects hair from heat up to 450 degrees, cuts down on blow drying time, and provides ultra-hydration for manageable strands.

flash instant shine mask - From dull to dazzling! This flash-acting mask instantly seals the cuticle while softening and hydrating the hair for a silky, smooth finish. Amino acids and UV filters will keep your color vibrant.

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If you didn’t already know, we dropped some reformulated collections over the last few months! So, now is the time to stock up on this amazing newness. The repair collection and blonde collections you know and love were infused with plant butters, vegan proteins, and our new bond cure technology.

repair collection - made especially for those looking to strengthen hair and reduce breakage due to everyday heat damage, environmental stressors, and chemical treatments.

blonde collection - all blondes, silvers, and grays are welcome! Made especially for blondes looking to focus on the health of their hair while toning unwanted brassiness.


Last but not! With 25% off, this is the perfect time to grab a replacement tool if your dryer or styler are on their way out or to get a new tool you’ve been wanting to try!

Get your shine on with the award-winning hair blow dryer brush! This innovative hair styling tool is clinically proven to give your blowout 2x the shine* while banishing unwanted frizz for an effortless, glossy finish. The large oval barrel creates volume at the root and sleekness along the hair shaft while a mix of long and short bristles detangle, smooth and minimize breakage. Adjustable heat settings provide a customized blowout that works for every hair type.

*compared to the leading competitor

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Happy birthday to us! Thank you to all of our friends for 14 years of magic.

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