the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

what to do with the time you saved using flash instant shine mask

So, since you used flash instant shine mask when you washed your hair, that means you have about 10 to 20 extra minutes in your day. Yes, EXTRA time. Who would have thought?! Flash instant shine mask works its magic in just 60 seconds, so we’re about to give you some ideas for what you can do with all that extra time we just gave you. YOU’RE WELCOME.

facetime a friend you haven't seen in a while

We all have a friend or two that maybe lives far away or has a very busy life that we don’t talk to as much as we would like to. Maybe it’s even your parents or family members, although we’re making no excuses for you on this one. Call your mom.

Use this extra time to call or facetime a friend and catch up on what’s been going on in both of your worlds. This is the perfect opportunity to talk about work, friends, life in general, dating, or whatever is top of mind. Friendships are so important, so make sure you’re giving yours the attention they deserve.


Something absolutely everyone forgets to do from time to time is BREATHE and take a minute. Maybe this means meditation for you, maybe it means drinking a cup of coffee in silence + not looking at your phone. Take this time to do whatever helps you relax. Here at amika, for a lot of our team members this can be going to the coffee shop across the street or just taking a walk around Bushwick to clear the mind.

clean your makeup brushes

This one is for all of our makeup wearing friends, no matter your gender or age. Cleaning those brushes is SO IMPORTANT. It’s something we often forget to do when life gets busy and other important things arise. However, not only is this process insanely therapeutic, but it also makes makeup apply much easier as well as keeps your skin from breaking out. Get yourself some Beautyblender liquid blendcleanser. It works on all brushes and sponges, smells amazing, and lasts for a while.

read The Strand

Sorry, you know we had to do it to ‘em. A little shameless plug moment, but if you have some extra time, check out the rest of The Strand. We’ve been publishing since June of 2019 and have topics ranging from hair education, new launches, and personal hair stories to Brooklyn hotspots and beauty product recommendations from the amika team. Have any suggestions for topics? Leave a comment below!

take a bath

This is the ultimate luxurious thing you can do with your extra time. If you have a bathtub, sprinkle some bath salts in there, and calm the f*** down. Light a candle, grab a book, or listen to some music; whatever floats your boat. Epsom salts can help to calm muscles and tension from stress. Try to leave your phone out of the bathroom so you’re not tempted to check it. Decompress, and let the warm water soothe you.

Never heard of flash instant shine mask? Read about it here.

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By Becca King, community manager

photo via @dadmunk

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