the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

hair diaries: Natalie’s healthy hair routine/how to maintain healthy hair

Humble brag moment: We have 10 unique hair care collections (and counting) to ensure we are all encompassing when it comes to different hairy types, textures, and styles. Even better, we encourage mixing and matching products together so you can find your own customized routine. This means there are a plethora of ways you can use our products together, which is why we like to hear from YOU to find out which products are your faves and how you mix and match our collections.

Today, we’ll be hearing from one of our friends, Natalie on her relationship with her hair, what healthy hair advice she has, and what her current routine is.

Natalie's healthy hair routine

photo: @thebestofbeauty101

q: how would you describe your relationship with your hair?  

“My relationship with my hair is pretty healthy. I wash my hair nightly with amika shampoo and conditioner [like normcore signature shampoo and conditioner] because I have a very oily scalp.”

q: healthy hair advice?

“My healthy hair advice is to limit heat styling. I was someone who used to straighten my hair every day without knowing the damage, and with amika products I was able to get my hair healthy again.”

q: how have you learned to take care of your hair?

“I’ve learned to take care of my hair by figuring out what my hair needs. So, I’m going to show you some of my favorite products that I love using that accommodate for my hair type.”

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“I love the normcore signature shampoo and conditioner. I’ll use the flash instant shine mask whenever my hair is looking dull and I need some extra shine. My new favorite is the kure intense bond repair mask. This is a weekly treatment that makes your hair so, so smooth. And lastly, I like to use the closer instant repair cream to help treat and prevent split ends between haircuts.”

the line up

  • normcore signature shampoo: Packed with a cocktail of vitamins + antioxidants, this lathering shampoo is great for hydration, and results in clean, soft, shiny strands.
  • normcore signature conditioner: The perfect pair for our normcore signature shampoo, this conditioner gives your mane a boost of hydration, softness, and shine,
  • flash instant shine mask: This flash-acting mask delivers brilliant moisture and shine in just 60 seconds. Amino acids and UV filters keep color vibrant.
  • the closer instant repair cream: This lightweight 2-in-1 leave-in hair treatment and styling cream instantly seals split ends, smooths hair, and eliminates frizz while repairing damage.
  • the kure intense bond repair mask: A rich, ultra-moisturizing repair hair mask that’s clinically proven after one use to significantly reduce breakage and prevent future damage.

What’s your amika hair routine? Let us know in the comments!

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